Managing Advanced Wound Device product lines and Product Managers

Product Manager (International Rotational Development Program) (Depuy Codman Neurosurgery)Managed full neurosurgery lines with annual sales over $16M & marketing expense over $1M, and 2 Assistant PMsExceeded full lines revenue target and met profit target through optimizing product portfolios, aligning the implementation of the marketing strategy with sales teams, and leading the execution of marketing activities Doubled NICU product line sales and adoption rate through refining and scaling up the physician education programs to drive product awareness, eliminate medical adoption barriers and drive KOL development, pioneering equipment business model and establishing equipment pre & after-sales systematic support programsGrew market share of Hydrocephalus product line by 5% through trading up the usage from fixed valves to adjustable valves and converting large centers from competitors by implementing customer segmentation and targeting programs, leveraging international KOLs and providing on-site technical education by US engineerLaunched new product line in commoditized Neurosurgery segment, including product registration, market assessment, STP, pricing, communications and aligning distribution expansion with sales team into low tier marketDeveloped and aligned strategic and annual tactical marketing plan with US HQ and AP teamManaged Assistant Product Managers to ensure daily communication with and support for relevant stakeholders including sales teams, US/AP marketing teams, RA, GA, QA, Finance and supply chain etc

Depuy US - Raynham, MACodman - Neurovascular/NeurosurgeryLed 2010 Worldwide Neurovascular Strategic Planning; Led market research to refine positioning & messaging of a strategically important new coil product launch; Presented quarterly market report to Codman Neurovascular worldwide organization through analyzing and processing competitive and financial information of global competitors; Presented 2010 China Neurovascular Marketing plan to headquarter to let US understand and support China

Managed the north region of Lotus Group (Chia Tai Group’s subsidiary and one of the leading retails in China) Built new Lotus sales teams in 6 major cities and collaborated with Lotus to develop distribution, shelving, pricing and merchandising strategy in 20 Lotus newly opened hypermarkets. Initiated and developed strategic relationship from scratch with Lotus in North China Tripled the customer Lotus North’s P&G annual sales to over $ 12M, 50% over expected $ 8M Managed $400K annual sales and marketing budget, co-developed annual joint business plan, in-store strategy and retail promotion plan with customer to maximize the revenue  Achieved 41% market share as the only one in the four-member Lotus sales team in spite of strong competition

Took various roles in managing sales team, distributors, top direct buying retailers and other retailers.