Mingyang Yang Email & Phone Number

中国 上海市

1. Media Performance Optimization: According to business goals and e-commerce channel positioning, responsible for the overall off-site planning of Tmall/JD paid traffic generation, and reasonable allocation of media budgets at various media platforms (TikTok /Tencent/Baidu, etc.) And evaluate and optimize the phasing and efficiency of each media in real time.2. Brand Advertising: be responsible for the spokesperson WangYibo’s official announcement campaign Douyin Topview brand advertising, the click-through rate CTR is 30% higher than the market average.3. Content Production: Based on market trends and data insights, form content strategy especially for products and target audiences, which has been distributed to internal teams.4. Competitive product strategy analysis: regular output of competitive product launch and content analysis and summarize the methodology for further internal improvement.5. Consumer assets accumulation and efficiency improvement: consumer asset accumulation through Quick Audience, coordinated in-site retargeting to improve conversion efficiency, increased by206% during the Double 11 event period.

中国 上海市

[Douyin Performance Advertising]1. Strategy evolvement and implementation: According to the magnitude of the Campaign and the business target, reasonably allocate advertising budgets and formulate execution plans and timely adjust product promotion strategies in accordance with the requirements and resources inside and outside the TMALL iterative optimization based on phased review and improve the effective reach and drive more sales from new customers.2. Content production control: cumulatively output more than 100 original short video and hundreds of edited materials for RTB adverting, the annual CTR reaches 0.9%, and it continues to improve.3. Performance optimization: Controlling the budget of 20million yuan throughout the year, while the new customer rate keeps 70%+ and the repurchase rate is 1.63 times the average store.[Media Mix Evaluation]Accumulation consumer assets for brands: complete all types of advertising media exposure/click and post-effect monitoring and cooperate with the data department to complete accumulation of brand customer assets for the retargeting inside the TMALL; based on the difference of the consumer portraits on Douyin RTB advertising exposure /click to optimize the advertising TA and improve the TA planning of other platforms.

Leeds, United Kingdom

Shanghai City, China

Assist Jo Malone TMALL flagship store opening and support online campaigns and social exposure inside & outside Taobao/Tmall platforms, including Weitao/Fans Club/Weibo, implement scheme according to guidelines.Build up friendly cooperation with functional departments with high efficiency, control and manage the related agencies including creative and social.

Shanghai City, China

Product Development: Responsible for product development of new snack category together with R&D department, with a total of 2 categories, 4 products. Launching Implementation: A series of pre-market preparation work for the Planters brand nuts localized products.Activities follow-up: Internal cross-function communication and external suppliers to follow up product marketing process.

Shanghai City, China

Responsible for a set of procurement processes of Wyeth’s Brand Team marketing activities. During the Internship, 8 contracts had been signed and 24 orders adding up to millions had been accomplished.Follow the design of suppliers, such as video scripts and program of activities, responsible for POSM document approval process.Responsible for two large-scale conference sponsorship covering more than 2,000 people.

Master Of Arts - Ma, Advertising And Marketing

This module aims to deliver specialist knowledge in Marketing Communications and Advertising, alongside a comprehensive understanding.

Bachelor Of Engineering - Be, Food Science And Engineering

Activities and Societies: AIESEC-Talent Management ManagerThe major includes flexible courses ranging from Advanced Mathematics, Food.