•Build up OTB plan(category structure, store assortment strategy, SKU depth, etc) in collaboration with the merchandising and retail team. Lead the retail channel buying process collect purchase orders from all channels and place final orders to maximise the turnover target of the company.•Provide new season’s range planning report(including temperature & fabric & promotion theme planning). Responsible for regular reports of target marketing research - trends & colour & product research &… Show more •Build up OTB plan(category structure, store assortment strategy, SKU depth, etc) in collaboration with the merchandising and retail team. Lead the retail channel buying process collect purchase orders from all channels and place final orders to maximise the turnover target of the company.•Provide new season’s range planning report(including temperature & fabric & promotion theme planning). Responsible for regular reports of target marketing research - trends & colour & product research & analysis &price strategy and competitor analysis, partner with the retail team to do regular store visits and collect channel feedback on products and target customers’ needs.•To monitor sales sell-through situations, responsible for regular bestseller stock replenishment, compose sales performance reports and analyses, and share all information back to the design team with productive suggestions on key product needs. Cross-functional communication and working closely with the supply chain, VM and design team for product development(including samples, design stories telling, product lifecycle, etc). Show less

Responsible for the output of the brand's storytelling, including product FAB, design concept, colour, fabric, details, etc., and carrying out brand product training. Cooperate with the brand's styling team on approvals/overall looks of the garments, sample management, and critical path management considering brand positioning. •Responsible for retail buying, market research of competitors and fashion trends analysis, target consumer analysis and consumption behaviour. Merchandise selection… Show more Responsible for the output of the brand's storytelling, including product FAB, design concept, colour, fabric, details, etc., and carrying out brand product training. Cooperate with the brand's styling team on approvals/overall looks of the garments, sample management, and critical path management considering brand positioning. •Responsible for retail buying, market research of competitors and fashion trends analysis, target consumer analysis and consumption behaviour. Merchandise selection to ensure buying direction reflects the company's strategy and place OTB orders after collecting product information feedback, finalizing samples & ranges for laydown, and balancing SKU structure. •Negotiate launch plans and ensure the right allocations meet the markets demands; analyse monthly sales reports in terms of product performance, price/marketing strategy and inventory level. Show less

•Developed branding guideline for the corporate retail team by using SWOT analysis and Products Wholesale analysis. Researched and Initiated marketing strategy for curating market entry opportunities in collaboration with key stakeholders.•Followed up on marketing updates from magazines such as Vogue, Elle, and Wallpaper, carried out brand email campaigns to the target customers and investigated potential clients in Asia. •Engaged in the London Fashion Week, assisted fabric… Show more •Developed branding guideline for the corporate retail team by using SWOT analysis and Products Wholesale analysis. Researched and Initiated marketing strategy for curating market entry opportunities in collaboration with key stakeholders.•Followed up on marketing updates from magazines such as Vogue, Elle, and Wallpaper, carried out brand email campaigns to the target customers and investigated potential clients in Asia. •Engaged in the London Fashion Week, assisted fabric sourcing and supports the subsequent Paris Showroom work. Show less

•Organized to open and manage a new flagship store with a monthly turnover of £400,000 and 40 staffs, adopted to multitask in a fast-paced environment.•Experienced in finding sales problems through KPI analysis, analysed sales data using BI(Business Information) system and proactively drove sales by creating selling opportunities such as better customer service and conversion rate, with strong merchandising skills to achieve over 100% turnover in my tenure. • Analyse inventory database… Show more •Organized to open and manage a new flagship store with a monthly turnover of £400,000 and 40 staffs, adopted to multitask in a fast-paced environment.•Experienced in finding sales problems through KPI analysis, analysed sales data using BI(Business Information) system and proactively drove sales by creating selling opportunities such as better customer service and conversion rate, with strong merchandising skills to achieve over 100% turnover in my tenure. • Analyse inventory database from Pos system to ensure inventory integrity. Established new standards for inventory management and improved turnover rate by successful implement of RFID techniques.•Developed recruitment solutions in-store and coached new staff and management trainee, provided leadership, motivate and develop staff through company values, establish effective routines for excellent communication with all members of the team to maximize productivity, awarded the best manager of the year. Show less

•Analysed past sales figures/trends to forecast future product needs, focus on data integrity and visualise data with Excel tools, accelerated the garments’ turnover rate, and achieved an over 5% year-on-year growth in menswear revenue, helping a loss-making store back to profitability. •Improved the bestseller management strategy, organised the regional 13 stores’ product allocation to promote product turnover which helped boost sales revenue by 10%.

Work closely with the customers to know about their needs and rich experience in customers service and make suitable recommendations for the VIP clients. Well trained with fabric knowledge as well as retail management skills like garments management, inventory management and sales analysis.

• Finished the Business course with excellent performance at the University of Hong Kong. •As a project manager, lead the team to obtain the group championship of the ACE (insurance) company's business plan competition by successfully complete the company’s SWOT analysis and gave strategic recommendations.

•Envolved into the temporary 3.15 promotion, gained lots of market experience by communicating with the consumers and learned about customer's purchase manners and sales strategies and help the sales team to stimulate the achievement of the transactions.