Minh Tran Email & Phone Number

Pasadena, Ca, Us

Culver City, California, Us

Head of marketing for Slate (early games in development) as well as helping define the framework for how PC / Console titles are launched and GTM.

Los Angeles, California, Us

Head of marketing for Skybound Games business unit and primary interactive brand steward for Skybound’s most valuable IP including The Walking Dead and Invincible. Marketing team lead for licensee partners to develop games based on these IP as well as developing franchise plans + strategy for internally developed projects. **Guiding team of brand managers in developing brand positioning, consumer messaging, addressable market research, and target audience insights for slate of owned and original IP franchises in close partnership with creative and product development teams. **Leading creation and management of go-to-market strategies and marketing roadmaps for original games portfolio, both upcoming and lifecycle. This includes planning, developing, and analyzing brand communications, SKU plans, advertising, social media, and promotional and PR programs to drive P&L goals and core KPIs of our brands, including sales, user metrics, and overall ROI. Titles include Skullgirls, Before Your Eyes, The Walking Dead: The Telltale Definitive Series, and upcoming new releases such as WrestleQuest and Homestead Arcana. **Serving as primary brand liaison and advocate with internal Skybound groups, and external platforms (console and PC) and partners to identify potential opportunities and strategic alliances to expand products sales and lifecycle. This including finding synergies and amplification opportunities with internal teams in film, animation, television, collectibles, comics, and new media. **Senior marketing lead on all publishing partner relationships including AAAA title The Callisto Protocol, mobile F2P games in partnership with Elex/Scopely/Com2Us and other AAA partners (TWD: Road to Survival, TWD: All-Stars, TWD: Survivors), physical distribution titles in partnership with iam8bit (Ori and the Will of the Wisps, Cuphead, Spiritfarer, Sayonara Wild Hearts, The Pathless, etc.) and unannounced titles in partnership with Facebook and Netflix.

Burbank, Ca, Us

Focused on global strategic planning, marketing, and forecasting for DC Comics and other licensed IP brands.Created global brand strategies, managed the P&L and consumer marketing budgets, and executed worldwide marketing campaigns for multiple game franchises including Hitman 2, Injustice 2, Batman: Arkham Knight, Infinite Crisis, Game of Thrones Mobile and other licensed and original IP titles in console, mobile, digital, and retail distribution channels.

Burbank, Ca, Us

Developed, managed and executed the acquisition, retention and revenue optimization strategies for online free-to-play Facebook and mobile games.

New York, Us

Managed portfolio of titles with combined marketing budget of $15MM+. Primary focus on digital platforms: Xbox LIVE Arcade, PSN, PC digital download, Facebook Apps, and mobile.

Us

Santa Monica, California, Us

New York, Ny, Us

La Jolla, Ca, Us

Mba

Bs, Cognitive Science, Specialization Hci