Revenue Growth Management• Developed and executed key workstreams aligned with Global RGM strategies and roadmap to enhance revenue growth for PVM Vietnam by focusing on Price Pack Architecture (PPA), price elasticity assessment, product portfolio efficacy, and channel profitability.• Synthesized market pricing structure and identified strategic pricing scenarios and relevant pack roles through Nielsen and internal data.• Identified white space for new product development and channel profitability improvement opportunities through RGM analysis tool on Power BI.• Embedded RGM levers in working processes by closely working with diverse teams such as sales, marketing, finance, and supply chain to drive sustainable sales, share, and profit growth.Category Development• Implemented strategic trade plan oversight and budget control for diverse commercial channels, maximizing investments and enhancing profitability.• Developed promotion guidelines and conducted regular deep dive reviews to evaluate promotional effectiveness by accounts.• Optimized assortment and fulfilled unmet market needs by analyzing market trends with competition performance. Accelerated prioritized SKU list according to channels and regions.• Assisted in the implementation of an upgraded S&OP process in conjunction with external consultant to enhance cross-functional collaboration, better accurate forecast and long-term business planning.• Drove initiatives to enhance physical availability and visibility of company products in the market, as well as impactful in-store activation campaigns.• Maximized distribution opportunities through collaboration with sales and marketing team to launch new channel initiatives, which were evaluated using a distribution scorecard.

• Managed Trade Marketing and Customer Activation strategies and deployment across On Premise and Off Premise channels, effectively adhering to annual budget.• Developed and executed strategies for promotions, activations, merchandising, and portfolio management in assigned channels while enhancing shopper experience through joint marketing programs with Customers.• Partnered with sales and marketing teams to successfully meet sales business goals, increase market share, and optimize return on investment.• Developed incentive and recognition mechanics for sales team to maximize their efforts and achieve optimal business returns.

• Develop and implement strategy of activation, human resource deployment (representatives, promoters) across all Abbott nutrition brands in ethical channel such as hopitals, clinics• Continuously improve effectiveness of ethical sales team via potential assessment of all territories to redefine channels and geography priorities and reshuffle optimal resource with periodical performance evaluation• Support Field Force team in obtaining business partnership agreements with more than top 500 hospitals and clinics nationwide to conduct consumer education and brand activation activities• Work closely with marketing to develop toolkits for channel representatives to approach health care professional (HCP) in close collaboration with sales teams to deliver brand KPIs with efficient investment• Joint develop incentive and recognition mechanics to encourage ethical sales team to maximize their efforts and gain highest business returns while ensure compliance with company’s code of conduct

• Take charge of development and implementation strategy of GROW toddler milk powder brand in pediatric category with business size over US$50 mil• Work closely with regional marketing team to reposition GROW brand to prepare for innovation in 2016• Manage brand P&L with frequent evaluation of effective channels and activities to deliver brand objectives in term of brand equity, sales, and share• Liaise with multi-stakeholders, especially Trade Marketing and Sales teams to maximize brand opportunities in a company with diversified portfolio • Oversee all brand activation and continuous analysis of competitive environment and consumer trend• Set up advisory board with nutrition experts and Ministry of Education representatives to define long-term activation platform for brand

• Managed strategic planning and category development for three nutrition divisions, overseeing a $300 million business.• Managed trade programs to safeguard dominant market position in the fiercely competitive milk industry. Simultaneously pursued market expansion for new lines of ready-to-drink milk and nutrition liquid products.• Achieved company profit and margin percentage targets by effectively planning trade budgets annually.• Collaborated with sales and marketing team on programs and projects to drive double digit growth in pediatric market share and continuous increase in overall company share by 2013 end.• Continuously driving distribution expansion into new channels such as pharmacies.

• Develop annual market plans and coordinate with operations team to determine annual gross profit/sales growth.• Managed and improved assortment, oversaw spaceman and category management, and provided coaching to the sales team at stores.• Built and maintained relationships with vendors to optimize trade agreements.• Oversaw the planning and execution of events, thematic promotions, and capitalized on supplier assistance to cultivate an exceptional store image in accordance with the company's strategic goals.

• Worked alongside the Modern Trade Director in negotiating Trading Terms with assigned account.• Developed a comprehensive and strategic multi-category business plan encompassing Home Care, Personal Care, and Foods to surpass sales targets and enhance market share in key categories.• Managed category assortment and implemented action plans for various categories.• Managed budget in alignment with investment strategy, while optimizing profitability through strategic planning.• Strengthened customer relationships to maximize commitment and support.

• Working as account co-ordinator for Account Category Managers• Consolidate, analyze and propose plan to reduce OOS level• Track and analyze the performance of sales, share and profit monthly to strengthen the business plan• Build database of in-store media profile for all key accounts• Involve in regional project which align the approach to Customer between Unilever Vietnam and Thailand• Co-operate closely with Customer Marketing in developing the Health and Beauty project which reinforce Unilever Thailand’s category captaincy

• Successfully organized the first workshop of Joint Business Planning with biggest local Modern Trade Retailer in Vietnam• Implemented successfully joint business projects with Customer such as “Love Season”, display contest for Dove relaunch, push Dove’s share to the ever highest level• Well managed budget and investment to consistently improve Unilever’s profitability by 1 point year by year versus the opposite trend in almost other customers• Implemented initiatives such as Spaceman, Catman, enhancing Unilever categories’ leading positions

• Joint develop Trade Marketing strategy for fabric detergent category across channels with National Category Business Plan & implemented the associated plans• Develop and monitor promotions matrix activities among Traditional Trade and Modern Trade channel to strengthen market leader position. Manage and evaluate trade promotion levels to achieve maximum returns• Improve merchandising solution for fabric detergent in the market• Ensure alignment across sales sub-functions & supplier chain to have proper forecast• Liaise with Customer Marketing team to develop activation activities to support NPD launch