- Create the brand's master marketing plan and action plans that are aligned with the organization's business goals, and propose budget, human resource allocation for the next cycle.- Execute the transition to a new sales website for travel insurance, updating booking flows, interfaces, and data.- Coordinate with the sales department to plan and implement promotion campaigns to boost revenue and customer loyalty.- Collaborate with the SEO, Digital marketing team to optimize SEO, ads across multiple platforms, and marketing campaigns.- Work with an Agency to conceive, script, follow up on, and implement a video campaign for travel insurance.- Plan to launch new products/services: eSIM and tours.- Build and develop the brand's identity and brand guidelines- Manage content calendar and ensure it remains consistent across all platforms and aligns with the brand's guidelines.- Manage small teams (3-5) and support training members.