Phạm Lê Minh Thư Email & Phone Number

Ho Chi Minh City, Vn

Ho Chi Minh City, Vn

Ho Chi Minh City, Vietnam

1. Digital & Social Media Campaigns:- Market research: Make analysis on competitors, target audiences, trends to get the insight & make preparation for content, visual for each campaign.- Analyze customer journey via Google Analytics.- Build online content marketing and loyalty plans for MEGA Campaigns, which resulted in: 30% increase in social media reach and engagement; 50-70% uplift in CRM click-through rates (CTR).- Work with performance team & sale team to update about… Show more 1. Digital & Social Media Campaigns:- Market research: Make analysis on competitors, target audiences, trends to get the insight & make preparation for content, visual for each campaign.- Analyze customer journey via Google Analytics.- Build online content marketing and loyalty plans for MEGA Campaigns, which resulted in: 30% increase in social media reach and engagement; 50-70% uplift in CRM click-through rates (CTR).- Work with performance team & sale team to update about product & customer's insight, ad visual development.- Stakeholder Management: Work with Campaign, BD, CS Team and Agencies to update about product & customer's insight so as to delivere the business goals & tracking performance.2. CRM Management:- Plan and implement CRM strategies (Email Marketing, Push Notifications, SMS, Zalo Broadcast, Zalo SNS, etc) + Reach customers across various channels (both in-app and out-of-app) + Drive an additional 300 million VND in GMV monthly.3. Reports and Other administrative tasks:- Reduce workload and optimize efficiency by building automated reporting systems via GA4, Looker studio, - Manage contracts, payment documents and other administrative tasks with Global 3rd parties and Agencies Show less

Ho Chi Minh City, Vietnam

Pulse by Prudential is an AI-powered Health app with over 7 million users nationwide and 3 million users in Vietnam. ------------------------------Key Project - Pulse x University:- Supported in implementing User Acquisition Campaigns:+ Achieved approximately 67.000 new registers and 47.000 MAU for Pulse App in the second quarter of 2022.- Collaborated with university clubs and teams to organize sponsorship events and create media support articles to reach out to students –… Show more Pulse by Prudential is an AI-powered Health app with over 7 million users nationwide and 3 million users in Vietnam. ------------------------------Key Project - Pulse x University:- Supported in implementing User Acquisition Campaigns:+ Achieved approximately 67.000 new registers and 47.000 MAU for Pulse App in the second quarter of 2022.- Collaborated with university clubs and teams to organize sponsorship events and create media support articles to reach out to students – App Pulse's potential target audience: + Acquired 1.5x more new users than previous month + Increased 1.7x engagement rate for community features within Pulse app.KOL/Event Management:- Coordinated to organize training sessions/town hall events for Prudential’s agents, and CS/GA staff.Organized talk shows and supported KOLs during the events.- Supervised the production of short videos and TVC. Show less

Ho Chi Minh City, Vietnam

- Researched keywords for SEO content and analyzed content gaps using the Ahrefs tool. - Created 120+ quality SEO blog articles for Thegioididong and TopZone websites (Approximately 3-4 articles/week) - Achieved Top 1 and 2 on Google Search in various Keywords related to technology products such as “iPhone”, “Laptop”, and “Android”.- Received 1500+ positive feedback from the audiences on the website.

Bachelor'S Degree, Marketing/Marketing Management, General, Bachelor

Activities and Societies: Marketing Research Student Group

Japanese Language And Literature, Jlpt N4