We provide high-tech communication solutions for you and your business.

Business Design by Aria is a side project of mine. At the first time I came to Australia, I realized there is a need of digital marketing services for SME. That is the reason why I decided to create Business Design by Aria to provide complete marketing services for them. More details you can find on www.businessdesignbyaria.com. Our team has served dozen of clients not only in Australia but also in Vietnam and Malaysia.

Responsible for creating plans, projecting budget and providing innovative ideas to reachtargeted clients on all platforms for domestic market and overseas.·Executing all digital marketing, including marketing database, email, social media anddisplay advertising campaigns.·Maintaining/Updating company’s current marketing channels/tools (website, newsletter,Facebook, MailChimp, Landing Page/ Domain/Real Estate/ LinkedIn) and running SocialMedia campaigns as required to achieve marketing outcomes.·SEO control & advisory for update and improvement to optimize user experience·Organize marketing events in Melbourne & Vietnam, seminars, selling booths etc.·Researching and writing marketing content collateral as required.·Development of print design (business cards, flyers, posters, banners and decals).·Measure and report performance of all digital marketing campaigns, and assess againstgoals (ROI and KPIs).·Identify trends and insights, and optimize spend and performance based on theinsights.·Brainstorm new and creative growth strategies.·Utilize strong analytical ability to evaluate end-to-end customer experience acrossmultiple channels and customer touch points.·Collaborate with agencies and other vendor partners.

• Drive usage programs which could be but not limited to event linked promotions,special benefits, new benefit platforms – special discounts on an end to end basisincluding process, concept, execution and fulfillment.• Keep track and research on database in order to bring special offers which are on thetrend and relevant to targeted customer segments – low and medium income.• Drive Cash Advance as an engine as well as create the cards rewards program as astrategic tool to drive usage.• Work with the product team in creating the right rewards benefit for the right productand then using ongoing promotional measures to scale up usage.• Own activation rate and take all possible early stage as well as ongoing actions to haveindustry leading activation rates.• Work with relevant team – Card Operation, IT, BICC and First Data to complete EasyPayment Plan platform project.• Liaise the consultant from MasterCard for strategic and business model, utilize budgetfrom MasterCard for marketing programs.

• Work with merchant to get offers / extra benefits for ANZ Cardholders in long-term. • Based on customers spending habits, we have created many short term programs (Ecommerce, Cashback, Redeem, ect.) and campaigns in order to encourage customer’s spending. • Cooperate with big-ticket-size merchants for instalment plan program, negotiate with them to get reasonable merchant fee. • Involve in the operation of instalment plan with internal department (Card Ops, Call Center, Finance, ect.). • Keep track & review on the data monthly basic in order to plan for the next month; and also to improve the result to meet that target. • Due to importance of customer satisfaction and loyalty, one of my key is to solve and handle complaint asap, keep track & ensure the quality of the partners. • Bring more awareness of customer about ANZ through POSM at merchants.

• Meet the client to assist & consult their advertising needs.• Work with planner team & creative team in order to plan the campaign that meet the client’s brief & budget.• Negotiate with the client about campaign and support them with idea and cost. • Check & solve any problems to make sure deadlines are met. • Produce end of campaign evaluation report.

• Contacting with clients to acquire new offers, negotiating for better offers• Working with merchants on contracts & collect marterials to do MKT communications • Working with HSBC region team to update website & tracking file (local home&Away website, global home&Away website, Premier Privileges website and relevant files used for record & tracking internally…)• Update relavant collaterals related to home&Away & usage programs (What’s Hot eDM, home&Away booklet, Premier Privileges booklets…)• POSM liaise with merchants & MKT & agencies• Do monthly home&Away spending report and installment report management• Monitor home&Away & installment POSM stock, deliver to new merchants.• Handle & resolve complaints from customers. Ensure the quality of merchants and home&Away programe/ Premier Privileges programe/ Privilege Club programe.ACHIEVEMENT• Got over 180 offers (health & beauty, hotel, travel, dining) come from popular and luxury brands.• Increasing awareness of customer about home&Away through install POSM at the outlets.• 9/10 merchants gave offers for HSBC’s Card Holder like signed contract (through mystery shopper).• Stay harmonically when working and socializing with colleague.

GREETING CARD 2014 PROJECT• Be in charge of the sales items project with supervision of a relevant SCC staff • Be a leader of a sub team (volunteers) to carry out the project• Be the key contact in receiving, following and finishing orders of our donors.• Deal with supplier to get the best price.• Managing every single step in executing an order to make sure everything is on track and on time• Keep tracking of all financial matters relating to the project• Report to the line manager.SAIGON CYCLO CHALLENGE 2014• Forum Seeding• Making content of article about Saigon Cyclo Challenge• Writing articles about event on YANNEWS• Working with reporter at event.ACHIEVEMENT• Proceed 51 orders, with total revenue 392.979.000 and raised 257.262.400 VND• Seeding on over 50 forums• Media Partner: Yantv, Asialife, BrandVietnam, Vietnam Heritage.• Over 60 newspaper, magazine, TV channel reported about event• Media Partner: Yantv, Asialife, BrandVietnam, Vietnam Heritage.

Margoup : A student-run academic group of University of Ecomonics - Ho Chi Minh City for anyone who shares the common passion for marketingMy responsibilities:• Supporting set up for CMO Conference 2011• Control technical in CMO Career 2012• Compose and edit content of CMO Conference 2012• Work closely with Pr team and Sales team to make sure enough budget and use it efficiently to achieve measurable objectives.ACHIEVEMENT• Over 300 attender each event• Got good feedbacks from attender about content of events