Strategic consultant with experience in consulting , business analysis, strategic planning and process optimization services across NA, EU and APAC geographies. Leads the India commercial consulting & advisory services and helps Life sciences companies to execute successful transformation programs. Her areas of expertise includes business transformation consulting, program management, change management and delivery of integrated solutions for large-scale engagements.REPRESENTATIVE ENGAGEMENTS- Functional Lead for SAP HANA Assessment & Implementation program: Involved in as-is application landscape assessment, impact analysis, gap assessment, functional requirements for ERP migration project, Managing integrations of all NA commercial applications- Innovation champion for a leading LS account: Involved in executing various innovation initiatives and IT projects to enable growth and strategic partnership. Led optimization efforts and lean process improvement practices of client’s R&D and commercial operation portfolio through business process mapping and KPIs- IS Program manager for product launches: Program managed Information Services activities for three product launches of a pharma major. Conceptualised Product Launch Cook Book that included detailed process flows for Product launch execution. - Functional Lead for Patient Centric Digital Platform: Led a team of 5 BAs and was instrumental in capturing and analyzing the platform’s business requirements . Created a ready to use model for cross-therapeutic areas compatible with multiple digital platforms, including multilingual support, to simulate the extension of its key drugs life cycle. - Functional lead for a Commercial Portfolio Rationalization program : Led a team of 5 consultants and provided overall direction for establishing project requirements, priorities and timelines to identify opportunities and implementation strategy for client’s commercial application portfolio

Responsible for various brand management activities like strategic planning, product positioning, market development, conceptualizing & implementing marketing strategies to strengthen brand image.

Overseeing the planning & designing of promotional inputs; cultivating innovative ideas for promoting products, Market research activities

Overseeing the customer development via product promotion in medical colleges and corporate hospitals. Executing brand perception studies to determine prescription trends, product behaviour and competitive information on product usage through retail audit.