Rachel Rose Email & Phone Number

Boston, Massachusetts, Us

As the Growth design lead, I contribute to the web and app experiences focusing on acquisition and retention. This work includes enrollment, onboarding, early life, and incremental cash initiatives. Achievements:• Improved the web enrollment flow, increasing revenue by 20%• Created unique gateway flows in-app that increased retention rates by 38.9%• Created new mobile app enrollment flows with multi-plan options that increased our Free Trial Conversion rate by 21%

Milwaukee, Wi, Us

Growth Team • Member Experience (Subscription Accounts) • Design SystemI contributed to our growth and member experiences to help elevate the brand and support the user through every touchpoint. I worked collaboratively with our product managers, developers, brand, and marketing teams to create products that are easy to use, aesthetically relevant, and supported business goals.Achievements:• Built design system from scratch and maintained updates from design to development• Created a wine education resource for active users (a learning platform)• Owned various projects with an emphasis on outcomes:• Increased conversion by 7.71% on the homepage through A/B tests• Increased sign-ups by 1800 users MoM or 16% YoY through iterative optimization testing

Tempe, Arizona, Us

SaaS App Design • Design SystemImproved UX and visual design of apps and software by incorporating user research and strategy to create effective solutions. Projects include complex data dashboards, design systems, and marketing solutions for a subscription-based software company. Achievements:• Improved a free trial sign-up experience to increase new users for Sophos, a SaaS data security enterprise app• Increased efficiencies for designers and developers by creating a comprehensive design system• Redesigned SaaS-based apps, including ~600 pages that serve IT admins, enterprise companies, and businesses

Delighted to work with people who are creating their own story and are looking for a brand partner. Services include UX consultation, websites, branding, identity, apps, and hand-drawn illustrations. I've worked alongside brands to create identities from the ground up, and have provided guidance for projects that need UX or visual direction.

Phoenix, Az, Us

Growth • E-commerce • DTCContributed to the omnichannel direct-to-consumer business by overseeing projects end-to-end, including managing promotions, creating new product templates, and improving existing features through A/B testing and analytics. Led Art Direction for site-wide campaigns to promote new product launches and promotions. Achievements:• Led redesign on Tuft & Needle’s compare page that improved the mobile experience for users and increased conversion by .2%• Launched an A/B/C/D test for a promotional sale that increased sales by 7% YoY• Validated, initiated, and improved SEO by launching Tuft & Needle’s product catalog• Co-led launch of Serta’s redesigned eCommerce site, making direct-to-consumer purchasing available to online shoppers

Phoenix, Az, Us

Worked with the design team to create physical and digital design artifacts that supported omnichannel initiatives.

Coordinated client schedules, managed retail sales, and property. Worked closely with the owner to maintain an award-winning experience for 5+ years in the Prescott area.

Twin Peaks, California, Us

Housing and student leadership including daily property and social management, weekly group instruction, and mentorship.

Bachelor'S Degree, Design Studies (Design Management)

Associates, Bible/Biblical Studies

Aas And Technician Certification, Graphic Design