Matt Minich, Phd Email & Phone Number

Madison, WI, US

• Oversee two major projects for a $7.5-million P01 research grant project investigating the relationships between adolescents’ social media use and mental health
• Supervise a team of seven researchers to develop and implement a longitudinal fMRI protocol. Communicate regularly with all team members to ensure goals are met, morale is high, etc.
• Lead the conceptualization, development and implementation of a digital Ecological Momentary Assessment (EMA) tool that uses SMS messaging to assess adolescent smartphone and social media use
• Provide mentorship to junior staff on technical and theoretical issues related to fMRI analysis, database management, experimental design, and statistical analysis
• Supervise the development of technical research products, including a digital app for data collection, digital experimental protocols, and statistical analysis software

Madison, Wisconsin, United States

• Contributed to successful bid for $7.5 million P01 grant from Eunice Kennedy Shriver Institute for Child Health and Human Development
• Manage the design, development, and implementation of a digital Ecological Momentary Assessment (EMA) tool that uses SMS messaging to assess adolescent smartphone and social media use
• Conceptualize, design, and perform secondary statistical analyses on existing datasets - Analyses include dominance analysis, latent class analysis, and mixture modeling
• Aid in the design and facilitation of focus groups with adolescent participants
• Write, edit, and review academic research articles and briefs for publication in peer-reviewed journals
• Assist in the preparation and review of materials for a $7+ million P01 grant from the National Institute of Health

Madison, Wisconsin, United States

• Led teams of four to 12 graduate students in the development and execution of three laboratory experiments that used functional magnetic resonance imaging (fMRI) to assess the effects of health communication messages
• Designed and programmed scanner tasks for use in experimental protocol (using Python).
• Coordinated lab's needs with the resources of an established neuroimaging research center
• Trained, supervised, and assisted teams of junior graduate student researchers to conduct scans of 101 participants across three studies
• Developed preprocessing and analysis pipelines to manage data from raw scanner output to publishable statistical analysis

Madison, Wisconsin, United States

• Oversaw grading and course flow for a team of seven teaching assistants.
• Facilitated the transition of a keystone course to online teaching during the COVID-19 pandemic.
• Provided training and organizational assistance for five incoming teaching assistants.
• Helped to design online infrastructure (in Canvas) for a complex six-credit course
• Scripted, performed, recorded and edited a series of video lectures (now a permanent part of course content)

Madison, Wisconsin, United States

• Led weekly three-hour lab sessions with groups of 15 students for an intensive media writing course
• Performed bulk of grading and provided feedback on a wide variety of media writing assignments
• Transitioned to online teaching in response to campus closure due to COVID-19 pandemic

• Directed all digital content efforts for a Dallas-based outdoor sports e-retailer.
• Assigned, edited, and managed more than a dozen freelance writers and photographers to produce web, email, and social media content.
• Developed and implemented a comprehensive content marketing plan, resulting in a 500% increase in site traffic (to ~60,000 pageviews in October 2017).
• Developed and implemented a successful native advertising strategy for the sale of outdoor adventure products.
• Used Google Analytics, WooCommerce, and MailChimp data to tweak content and marketing strategies as needed.

Fort Collins, Colorado

• Developed and implemented a business plan for a network of ad-supported email newsletters about outdoor sports and adventure travel.
• Produced and distributed native advertising campaigns for dozens of clients, including Travel Alaska, Visit North Carolina, and Visit Maine.
• Oversaw email list growth from <3,000 to more than 320,000 and maintained open rates ranging from 15–20%.
• Facilitated sale of the business in June of 2016 to Shoulders of Giants, LLC.

Fort Collins, Colorado

Managed public relations/media marketing campaigns for clients in the global adventure travel industry.

Edwards, Colo.

Provided editorial direction for and managed the reporting staff of a daily (six-day) newspaper in Eagle County, Colo. Employment terminated when newspaper stopped printing.

Edwards, Colo.

Provided coverage of local politics, crime, and community events for a daily (six-day) newspaper in Eagle County, Colo.

Doctor Of Philosophy - Phd, Journalism And Mass Communications

Activities and Societies: Student lead, Communication, Brain, and Behavior (CBB) Researcher, Computational Approaches and Messge Effects.

Master’S Degree, Public Communication And Technology

MS in Public Communication and Technology with an emphasis on narrative persuasion.

Ba Journalism, Technical Journalism - News Editorial

Activities and Societies: News Managing Editor - Rocky Mountain Collegian Member - CSU outing (outdoor) club