Minji Kwon Email & Phone Number

• Solely managed Dear Dahlia's first North American e-commerce website and successfully localized and redesigned online content improving user experience.• Managed and delivered multi-million digital ad plans on Facebook, Instagram, YouTube, and Google.• Raised brand awareness through brand lift studies, full-funnel campaigns and maximized revenue growth by over 1000% while maintaining 300% ROAS.• Generated over 500% increase in sales for global retailer partners including Sephora and Douglas by Facebook collaborative ads.• Founded and participated in several media partnerships, including: Google and Facebook on joint business plan, Facebook Creative Turbokit, MMM Robyn, and participated in 8 alpha & beta programs.• Successfully orchestrated over 30+ product launches by executing marketing keyword strategy and media planning which maximized advertising reach and attained strong CTR and conversions.

• Managed omnichannel marketing and brand awareness for brands: Aleva Naturals and Sudocrem.• Developed and delivered annual business plans, including marketing budget and promotional activities Implemented tracking system to easily identify losses and was able to increase overall ROI.• Prepared monthly business reviews analyzing sales, forecasts and actual spend date via exporting reports from BV and MS Excel and identified underdog SKUs.• Lead marketing campaigns which generated 400% increase in sales.• Raised brand awareness by reaching 60K followers on social media outlets by managing daily posts and integrating contests and events to drive consumer engagement.• Successfully launched subscription boxes as form of brand awareness to external partners - events, bloggers, doctors, and retailers.

• Initiated and presented market strategy proposal for bringing a major K-beauty brand into Canada. • Obtained preliminary approval from The Skinfood Inc. for flagship Canadian retail shop license, generating introductory marketing plan and location bid.

• Recognized as top sales employee, exceeding 156% over planned sales goal.• Provided professional makeover services suitable for photo shoots, weddings, and other special events for key clients.

• Designed online ads for internationally targeted merchandise, generating 1 million+ click impressions in the first month.• Led international product categorization program, strategically reorganizing 1000+ items for international demographics.• Identified improvements in international shipping and analyzed return case patterns to build customer complaint database which reduced merchandise returns by 4% QoQ.

• Designed product knowledge packages for big market retailers including Ulta Beauty and Sephora, using illustrator, Microsoft Word and PowerPoint.• Established brick-and-mortar supply network by managing over 100 sales meetings with local businesses within 3 months.• Directed social media marketing campaigns including beauty blogger product workshops.

* Refilling in the medicines, preparing the mix of medications for patients, and organized prescription and managed inventory.* Dispensed medications by compounding, packaging, and labeling pharmaceuticals.