Minji Kwon Email and Phone Number
Digital Marketer with five years of combined experience in paid media planning & ads, e-commerce and performance marketing, project management in both corporate and startup settings.
Tiktok
View- Website:
- tiktok.com
- Employees:
- 6875
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Client Solutions Team LeadTiktok Apr 2024 - Present -
Client Solutions ManagerTiktok Jan 2022 - Mar 2024 -
Digital Marketing ManagerDear Dahlia Dec 2018 - Dec 2021• Solely managed Dear Dahlia's first North American e-commerce website and successfully localized and redesigned online content improving user experience.• Managed and delivered multi-million digital ad plans on Facebook, Instagram, YouTube, and Google.• Raised brand awareness through brand lift studies, full-funnel campaigns and maximized revenue growth by over 1000% while maintaining 300% ROAS.• Generated over 500% increase in sales for global retailer partners including Sephora and Douglas by Facebook collaborative ads.• Founded and participated in several media partnerships, including: Google and Facebook on joint business plan, Facebook Creative Turbokit, MMM Robyn, and participated in 8 alpha & beta programs.• Successfully orchestrated over 30+ product launches by executing marketing keyword strategy and media planning which maximized advertising reach and attained strong CTR and conversions. -
Marketing CoordinatorLeda Health Innovations Inc. Apr 2016 - Mar 2018• Managed omnichannel marketing and brand awareness for brands: Aleva Naturals and Sudocrem.• Developed and delivered annual business plans, including marketing budget and promotional activities Implemented tracking system to easily identify losses and was able to increase overall ROI.• Prepared monthly business reviews analyzing sales, forecasts and actual spend date via exporting reports from BV and MS Excel and identified underdog SKUs.• Lead marketing campaigns which generated 400% increase in sales.• Raised brand awareness by reaching 60K followers on social media outlets by managing daily posts and integrating contests and events to drive consumer engagement.• Successfully launched subscription boxes as form of brand awareness to external partners - events, bloggers, doctors, and retailers. -
Project: The Skinfood Brand Canadian Market LaunchPersonal Projects Oct 2015 - Jun 2016• Initiated and presented market strategy proposal for bringing a major K-beauty brand into Canada. • Obtained preliminary approval from The Skinfood Inc. for flagship Canadian retail shop license, generating introductory marketing plan and location bid. -
Beauty AdvisorThe Estée Lauder Companies Inc. Jul 2015 - Mar 2016• Recognized as top sales employee, exceeding 156% over planned sales goal.• Provided professional makeover services suitable for photo shoots, weddings, and other special events for key clients. -
Global Ecommerce StrategistEbay Inc Jul 2013 - Sep 2013• Designed online ads for internationally targeted merchandise, generating 1 million+ click impressions in the first month.• Led international product categorization program, strategically reorganizing 1000+ items for international demographics.• Identified improvements in international shipping and analyzed return case patterns to build customer complaint database which reduced merchandise returns by 4% QoQ. -
Marketing CoordinatorH.I.T.E.C. Hair Design & Boxx Cosmetics Inc. Apr 2013 - Jul 2013• Designed product knowledge packages for big market retailers including Ulta Beauty and Sephora, using illustrator, Microsoft Word and PowerPoint.• Established brick-and-mortar supply network by managing over 100 sales meetings with local businesses within 3 months.• Directed social media marketing campaigns including beauty blogger product workshops. -
Pharmacy AssistantShoppers Drug Mart Sep 2012 - Feb 2013* Refilling in the medicines, preparing the mix of medications for patients, and organized prescription and managed inventory.* Dispensed medications by compounding, packaging, and labeling pharmaceuticals.
Minji Kwon Skills
Minji Kwon Education Details
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Science And Business
Frequently Asked Questions about Minji Kwon
What company does Minji Kwon work for?
Minji Kwon works for Tiktok
What is Minji Kwon's role at the current company?
Minji Kwon's current role is Client Solutions Team Lead at TikTok.
What schools did Minji Kwon attend?
Minji Kwon attended University Of Waterloo.
What skills is Minji Kwon known for?
Minji Kwon has skills like Media Buying, Powerpoint, Social Media, Public Speaking, Photoshop, Event Planning, Data Analysis, English, Media Planning, Online Advertising, Microsoft Office, Microsoft Word.
Who are Minji Kwon's colleagues?
Minji Kwon's colleagues are Adrian Baluyot, Qin Che, Cpa, Dylon Johnson, Amusa Tope, Loan Trịnh, Wenly L., Jhon Kurt Alberto.
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Minji Kwon
Seoul, South Korea -
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