Minka Monica Li Email & Phone Number

Singapore

Singapore

• Upcycle Communications is an independent public relations agency that works fluidly across Luxury Travel, Hospitality, Lifestyle, Design, Beauty and Wellness categories. We are storytellers and marketers who work.
• Manage daily operations of the business across key functions such as Strategy, Finance, Accounting, Legal, Sales, HR and Admin
• Create new business strategy, approve proposals, set pricing and deliver commercial contracts
• Implement processes and systems to drive team efficiency and productivity
• Build and manage budgets, financial forecasts, project pipelines, quotations and invoices
• Work with third party vendors on invoicing and payroll

Hong Kong SAR

• ClassPass (Fitness Tech) is a global membership that gives access to digital workouts and a global network of >30,000 studios, gyms, beauty and wellness providers in 2,500 cities across 30 countries.As the 1st employee.
• Launched Hong Kong in Oct 2018 and surpassed subscriber targets in less than 6 months
• Developed and grew Mainland China markets (under GuavaPass) in sales, marketing and product
• Planned and executed monthly P&L, budget and forecast and over-performed against plan by 35%
• Exceeded market-level sales targets and company OKRs by 40%
• Grew Hong Kong partner base to 300+ studios and wellness partners

Hong Kong, Singapore, Sydney, New York

• Plum Food was a hyper-growth start-up that brought delicious, curated lunches to your office each day. Good food for busy people.I drove launches in Hong Kong, Singapore, Sydney and New York with a focus on growth.
• Set up company operations in new markets and devised local market entry strategy in 4 markets
• Created and managed global P&L, budget and forecast
• Established and monitored monthly country/city/district-level sales targets and functional KPIs
• Recruited, trained, enabled and managed 50+ people
• Oversaw monthly payroll for 200 employees and OPEX in 4 markets

Hong Kong SAR

• Microsoft and Steelcase have partnered to introduce Creative Spaces — an immersive ecosystem that brings place and technology together to unlock human promise - help people generate new ideas and move them forward. The.
• Commercialization: Established, managed and implemented go-to-market plan for Creative Spaces in APAC markets (Japan, Australia, Singapore, Hong Kong) and shared key findings across the region.
• Coordination: Developed sales opportunities with Steelcase sales leaders and Microsoft Business Groups by providing specialized knowledge and creating training programs.
• Centralization: Streamlined communication, built partnership structure and sales processes across SRN, Marketing & Brand Communications functions.Functions: Business Planning, Strategy, Commercialization, Sales.

Singapore, Singapore

• A Global E-Commerce company that enables people to easily customize merchandise and promotional products with end-to-end facilitation. Dekeo was born out of a profitable multi-million dollar company.
• Formulated initial business model, budget & forecast
• Drafted executive summary & pitch deck
• Created initial brand positioning & marketing efforts for business development & recruiting purposes
• Liaised with government agencies (IDA, SPRING, IE, EDB) on start-up grants & schemes
• Sourced & implemented accounting & HR services

Singapore, Singapore

• With more than 22 million seated diners in over 13,500 restaurants across 16 countries, Quandoo has developed into the fastest growing restaurant reservation platform globally. Restaurants are equipped with an.
• Manage Partner Management teams (15 people) to grow restaurant base on a portfolio management strategy; key products include Quandoo’s Table Management System (SaaS software), Reservation platform, Marketing packages.
• Manage growth and productivity of Operations team (18 people) by optimizing workflows and priorities across countries to drive profitability into the APAC region
• Establish quarterly budgets across functions and markets to achieve maximum target achievement
• Create Marketing plan to grow brand awareness and acquire new diners in the APAC region
• Negotiate partnerships and foster relationships with agencies, restaurants and other lifestyle partners to grow merchant/client base

Singapore, Singapore

3-month contract role developing Go-to-Market Strategy & Marketing for the launch of GrabWork, an integrated transport claims solution which enables employees to manage their claims more efficiently, and empowersemployers to control travel spending and gain insight into business travel.Business transportation simplified. - https://www.grab.com/sg/work/

Singapore, Singapore

• 1) Business Head for New Products developed by EYS innovation Labs (Product Development Dept):2) Founded my LIFE INC., a Healthy Lifestyle Manufacturer, Distributor & Retailer (www.mylifeinc.me)PRODUCT DEVELOPMENT /.
• Conceptualized, launched & incubated new products by EYS innovation Labs (TEAISM Tea Wands & PRONATURE Supplements)
• Established budget & oversaw P&L, sales forecast & KPIs for 5 in-house brands
• Coordinated intellectual property & product requirements: trademarks, formulations & registrations
• Managed relations in Corporate, F&B, Hotels, Retail & Lifestyle industries to establish distribution channels
• Negotiated commercial terms with retailers & secured wholesale accounts for >200 productsE-COMMERCE / START-UP

Singapore

• Research & Product Development was renamed to EYS innovation Labs (think tank/ product development):SPEARHEAD E-COMMERCE
• Concocted, launched & managed www.myLIFEINC.me (team of 5), an online healthy lifestyle brand
• Assessed customer acquisition, forecasted sales & managed P&L to establish break-even point for budget approval
• Sourced 200 niche products from around the world, negotiated market/channel exclusivity and oversaw import process
• Managed site development with vendors, established operations/logistics and oversaw inventory, payment and order management systems
• Optimized SEO by establishing site architecture & navigation, categorization of products, product descriptions & meta tags.MARKETING & BRAND MANAGEMENT

Singapore

• Founded in 1879, Eu Yan Sang (EYSI) is a premier progressive global healthcare company with a strong foundation in Traditional Chinese Medicine, with operations in Hong Kong, Macau, China, Malaysia and Singapore. EYSI.
• Conducted business analysis on global trends, market conditions and competitive benchmarks
• Optimized product line profitability by recommending new market/product opportunities
• Established product positioning and customer segmentation for new brands
• Developed marketing, distribution and pricing strategies
• Managed and collaborated with design agencies to formulate visual identity of the brand: name, logo, packaging

Singapore, Singapore

• my LIFE INC. launched in April 2013 as a healthy lifestyle company offering exclusive brands curated from around the world. We help people dive through the vast sea of inaccuracies to find healthy products that are.
• Conceptualized, launched and managed my LIFE INC. (www.mylifeinc.me); raised $830k in seed funding and exceeded KPIs.
• Grew annual revenue to $400k in 18 months and online conversion rate to 1.88%.
• Devised digital marketing strategies for 60 brands: executed campaigns to optimize CLTV/CAC metrics, grew Facebook fan base to ~10k and Instagram followers to ~4k.
• Sourced 600 niche products from around the world: negotiated market/channel exclusivity, oversaw import process, managed supplier relations and digitized product listings onto website.
• Executed 50+ strategic partnerships and 30+ events with press, bloggers, corporates, government organizations, spas and hotels to maximize marketing exposure for brands.

Berlin, Germany

• "Rebate Networks GmbH is one of the leading operators in the worldwide daily deal business model. Unbeatable Online Deals are the cutting edge web trend translating online shopping experiences to offline business. We.
• Directed partner acquisition by defining the “go-to” market strategy (i.e. which companies to target, how many to target, and in which region) and attended conferences/trade fairs to be the face of the company.
• Developed strategic partnerships with external partners (daily deal sites, shopping clubs, hotels, travel partners and retailers) and acted as key account manager.
• Sourced and pushed 40 large scale multi-market travel deals in exotic destinations worldwide to partners and portfolio companies resulting in the coordination of 60 deals between 30 countries and acquired 20 new.
• Created and executed global framework for multi-market deals, sales processes and deal quality.
• Hired/trained/managed a team of 6 to reach sales targets; set up templates/ guidelines to support team members: followed up to ensure goals were met and clients were satisfied.

Vancouver, Canada Area

• Quintessentially is a luxury lifestyle private members' club with a 24-hour global concierge service. With over 56 offices in almost every major destination and thousands of partners worldwide, Quintessentially can.
• Developed and maintained strategic partnerships with best-in-class suppliers such as hotels, restaurants, clubs, retailers, spas, and travel services to secure additional member benefits (i.e. room upgrades.
• Built a sales pipeline to acquire projected number of corporate clients in first 6 months (i.e. financial institutions and real estate developers) by pitching, structuring, closing deals, and managing new partnerships.
• Grew company in Canada by formulating brand positioning, marketing strategy and executing target efforts such as directing event sponsorship, networking cross functionally with industry professionals, maintaining.
• Implemented organizational structure and processes; indirectly managed and trained 10 employees to market company’s product and oversaw daily start up/operational activities (i.e. concierge, Salesforce management.

• Bespoke, the first online site to launch an “in room retail” hotel concept in Europe, is a fusion between the furniture and hospitality industries – and is part of École Hôtelière de Lausanne (EHL)'s business incubator.
• Designed and administered a consumer preference survey to 80 people: contributed to their winning the Creative Business Award in January 2009 (out of 29 projects).

New York, United States

• Information Resources Inc. (IRI) is a provider of market-based data and analysis of the consumer packaged goods (CPG) industry.Oversaw client service, recruited, trained, coached ops team members, and provided.
• Played key role in acquisition of Del Labs by helping Coty form new business landscape and reposition product categories: served 5 brand teams in contrast to the typical one manager/brand.
• Acted as SPOC Manager for Rimmel London, Sally Hansen, and N.Y.C. brands by providing market daily insight to Coty SVPs, Directors, and Managers across 8 functional departments to support Coty’s strategic initiatives.
• Developed new business and maintained close client relationships by designing, pitching, and closing market research proposals; sourced team’s largest revenue project in 2007, exceeding personal revenue goal by $155k.
• Executed analytic studies, created, and delivered monthly marketing intelligence reports with actionable insights on category trends and competitive launches to help client grow sales and attain a 10.0 share in Color.
• Led monthly global meetings (hand-selected by SVP) with junior and senior management across company verticals to assess effectiveness of performance metrics and revenue projects.

New York, United States

• Analytic Partners delivers highly-customized, results-oriented strategic consulting services including marketing mix modeling designed to improve marketing ROI, optimize advertising spending, and maximize promotion.
• Built advanced statistical models/performed in-depth product performance analyses by measuring impact of internal and competitive marketing activities, new launches, and cannibalization to improve client and company.
• Quantified ROI and provided actionable insights to help clients make smarter marketing decisions including improving P&G 3Q06 margins by 33% to $2.7 B.
• Managed project life cycle from data integration, modeling, and analysis to project management, client communication and presentation.
• Defined sales forecasting, pricing strategy and distribution sensitivity to assess brand-positioning effectiveness.
• Contributed to company’s tripling in size by recruiting/interviewing candidates and developing/executing training programs (company frameworks and marketing mix models) for 10 new hires (analysts and directors).

New York City Metropolitan Area

• Porter Novelli is a global public relations leader (named by PRWeek in 2009 as the “Agency to Watch”).Sole intern selected to promote Bluetooth Wireless Technology within NY market through guerilla marketing campaigns.
• Leveraged NYU Student Club President position to educate baby boomers, discretely creating “campus buzz” and Bluetooth interest: created comprehensive consumer reaction marketing reports.

New York, United States

Developed and maintained client contact system for team of brokers valued at ≈$2,000,000 in annualized production and performed due diligence on new and existing client base to comply with regulatory standards.

New York City Metropolitan Area

• Yigal Azrouël launched his eponymous women’s wear label in 1988 and in 2004 was inducted into the Council of Fashion Designers of America. Aided in advertising strategies by examining sales trends and designing press.
• Executed merchandising visits to Saks Fifth and Nordstrom, and wrote sales performance reports to analyze sell-through: increased client revenues by providing superior client service and generating highest sample sales.

New York City Metropolitan Area

• Prospected clients and developed relationships with middle tier institutions to open new corporate lines of credit:
• Developed resilience by cold calling: exceeded expectations by closing two accounts in 6 weeks.

Hong Kong SAR

• Organized and assisted in special events for high net-worth private banking clients in Greater China Region with liquid assets exceeding $4M:
• Constructed database of revenues per banker and merged data into a master report; created and distributed strategic and informative presentations for use both internally and externally; and structured annual financial.

Master Of Business Administration

Activities and Societies: INSEAD Women In Business Club, INSEAD Consumer and Luxury Goods Club, Forte Foundation Fellow "As one of the.

Bachelor Of Arts, Economics And Psychology (Double Major), Cum Laude (Gpa 3.6/4.0)

Activities and Societies: PRESIDENT, CHINESE STUDENT SOCIETY • Headed 12 officers and managed 200+ members. • Achieved club goals of.

High School