Minna Virtaranta Email & Phone Number

Helsinki, Fi

Finland

Finland

Helsinki, Finland

- Chapter Lead for content producers (Marketing Communications) in Finland.- Responsible for the Vattenfall brand and marketing communications in Finland. - Developed, managed, and implemented the brand in Finland: positioning, messaging, activation, engagement, and measurement. Participated in global brand development.- Planned, budgeted, and executed brand and sales activities to drive traffic to sales channels, strengthen customer loyalty, enhance customer experience, and build… Show more - Chapter Lead for content producers (Marketing Communications) in Finland.- Responsible for the Vattenfall brand and marketing communications in Finland. - Developed, managed, and implemented the brand in Finland: positioning, messaging, activation, engagement, and measurement. Participated in global brand development.- Planned, budgeted, and executed brand and sales activities to drive traffic to sales channels, strengthen customer loyalty, enhance customer experience, and build brand equity. - Created marketing concepts and ensured effective marketing activities using both online and offline channels. - Developed content for different phases of customer journeys.- Managed social media as well as sales and brand positioning related PR. - Led project teams and agency relationships (including advertising, media, Social Media, PR, and event agencies). Show less

Vantaa, Finland

- Led and developed global marketing communications of Outdoor product category: marketing planning, budgeting, and execution.- Managed global educational service offering and related educational contents: e-learning solution and workshops.- Led marketing projects and teams.- Planned and coordinated global events and product launches.- Executed and controlled Suunto brand, contributed to brand development. - Led company intranet: managed and created the content as the main… Show more - Led and developed global marketing communications of Outdoor product category: marketing planning, budgeting, and execution.- Managed global educational service offering and related educational contents: e-learning solution and workshops.- Led marketing projects and teams.- Planned and coordinated global events and product launches.- Executed and controlled Suunto brand, contributed to brand development. - Led company intranet: managed and created the content as the main administrator. Show less

- Managed marketing activities of Outdoor and Training categories.- Developed, executed, and coordinated marketing elements and materials for both trade and consumers.- Planned and executed product launches, coordinated global trade shows.- Supported and controlled proper execution of brand, marketing tactics, guidelines, and key visuals in the channel.

- Managed global sports marketing: established strategy and guidelines, managed global sponsorships and partners, planned and executed global events.- Participated closely in PR and communications, contributed to the contents of digital marketing and social media. - Liaised with other Amer Sports companies (esp. Salomon) to find synergies in sports marketing and to share best practices.

- Managed global trade marketing of Outdoor, Training, Marine, and Golf categories.- Planned and coordinated global trade shows and product launch implementations combining the views of production, marketing, sales, R&D, and logistics.- Developed and produced sales materials and tools including advertising, point of sale (POS) elements, category management tool, and digital material databank.- Ensured markets are engaged in and properly executing Suunto strategy and brand;… Show more - Managed global trade marketing of Outdoor, Training, Marine, and Golf categories.- Planned and coordinated global trade shows and product launch implementations combining the views of production, marketing, sales, R&D, and logistics.- Developed and produced sales materials and tools including advertising, point of sale (POS) elements, category management tool, and digital material databank.- Ensured markets are engaged in and properly executing Suunto strategy and brand; participated in brand development.- Analyzed and forecasted global sales. Participated in global product pricing. Show less

Helsinki, Finland And Stockholm, Sweden

- Planned and implemented marketing strategy in Sweden with budget and cost responsibility.- Managed various international and local B2B marketing projects such as ad, direct, and telemarketing campaigns, trade shows, seminars, PR, company web page, and market studies. - Developed and controlled company’s event management process.- Participated in developing company’s brand strategy.

- Managed international marketing communications projects within agreed strategy, profit responsibility, and schedule.- Planned, budgeted, marketed, sold, implemented, and evaluated various projects including exhibitions, buyer and press visits, fact finding trips, seminars, and publications aimed at B2B customers in IT, leisure, music, and healthcare fields.- Developed and commercialized service concepts for media and partnership programs.

Master Of Science (M.Sc.) In Economics, Major: International Business

Master Of Business Administration - Mba, Marketing

Darla Moore School of Business

360-Training For Digital Marketing

Sports Marketing, Sports Marketing

Education record