I have been working as an entrepreneur and owner of Noste Oy since the beginning of 2022. Noste specializes in the productization of expert services and streamlining processes. We help customers simplify purchasing and make delivery profitable. At Noste, I consult and coach expert companies of various sizes and stages.In addition to entrepreneurship, I serve as a board member, which complements my entrepreneurial activities and allows me to leverage my over 20 years of experience in business management.I have been a member of management teams for over 20 years at both group and company levels. I have worked in private equity investor-owned, listed, foundation-owned, and mutual companies. I have strong experience in the service sectors, particularly in private healthcare and finance.I am very growth and development-oriented and excel when an organization needs to change and adapt to new challenges. My key metrics have been growth, profitability, good leadership, and customer loyalty. I have built customer acquisition and management models for different customer segments (consumers, companies, and municipal customers). I have led product and service development, productization that supports sales, and led sales organizations and marketing. I have been involved in strategy processes, acquisitions, and mergers, and have led hospital and medical center projects