Minna Mähönen

Minna Mähönen Email and Phone Number

Beauty and Fashion buying & retail @ SOK
finland
Minna Mähönen's Location
Helsinki, Uusimaa, Finland, Finland
Minna Mähönen's Contact Details

Minna Mähönen work email

Minna Mähönen personal email

n/a
About Minna Mähönen

Buying and retail professional with wide knowledge of Fashion, Accessories and Cosmetics businesses. Extensive experience on merchandise area / category / brand strategies and retail end to end processes. Excellent track record for delivering results and building successful partnerships.My strengths are:- Managerial expertise in leading retail buying & planning teams in a constantly changing

Minna Mähönen's Current Company Details
SOK

Sok

View
Beauty and Fashion buying & retail
finland
Website:
s-ryhma.fi
Employees:
1869
Minna Mähönen Work Experience Details
  • Sok
    Category Manager
    Sok Dec 2022 - Present
    Helsinki, Uusimaa, Finland
  • Viking Line
    Senior Category Manager
    Viking Line Sep 2022 - Dec 2022
    Helsinki
  • Sok
    Fashion Retail
    Sok Aug 2020 - Sep 2022
    Helsinki Metropolitan Area
  • Stockmann
    Head Of Buying (Accessories & Beauty)
    Stockmann Sep 2016 - Mar 2018
    Helsinki Area, Finland
    Overall responsibility for business strategy and profitability in beauty and accessories divisions for the Finnish and Baltic Department Stores and Online business. Responsibility area covering a revenue of +100 million euros. Leading a team of 10 buyers. In charge of creating and implementing buying area strategic plans, leading supplier relationships and negotiations, developing brand mix and marketing activities in addition to new concept development and store renovations.
  • Stockmann
    Divisional Planning Manager
    Stockmann Jun 2015 - Aug 2016
    Helsinki Area, Finland
    Men's Fashion, Sportwear and Children's Fashion BrandsResponsible for setting quantitative targets (i.e. turnover, gross margin, inventory, purchases) for Women’s, Men’s, Children’s and Sports merchandise areas across Finland, Baltics and Russia. Reviewing purchase and assortment plans and adjusting of financial KPI’s. Leading open – to – buy process, optimizing in-season management, controlling and allocating budgets according to the financial plan. Analysing market trends and sales performance. Managing and developing a team of 7 -8 planners. Responsibility area covering a revenue of +100 million euros
  • Stockmann
    Divisional Merchandise Manager
    Stockmann Feb 2015 - Jun 2015
    Helsinki Area, Finland
    Ladies' AccessoriesResponsible for developing the strategy sales and profitability for Accessories division including handbags, shoes, jewellery, watches and sunglasses, lingerie, night and loungewear, swimwear, hosiery and travel goods for the Finnish, Baltics and Russian markets and online business.
  • Stockmann
    Divisional Planning Manager
    Stockmann Jan 2012 - Feb 2015
    Helsinki Area, Finland
    Women's FashionResponsible for target setting of financial KPI's and in-season management activities for Women's fashion Division in Finland, Baltics and Russia. Managing and developing a team of 8 planners and 8 planning assistants. Responsibility area covering a revenue of +150 million euros.In charge of in-depth data analysis including sales performance (sell-in / sell-out) and market trends to accurately transform business insights into actions and strategy for seasonal collection building and in-season activities. Responsible for creating well balanced assortment plans for the retail channel based on clustering of stores. Leading ad-hoc analysis as well as regular business reviews to support decision making.
  • Stockmann
    Buyer Men'S Casual And Contemporary Brands
    Stockmann May 2000 - Dec 2011
    Helsinki Area, Finland
    Purchasing brands from leading manufacturers in the UK, Italy and Scandinavia at trade fairs and showrooms. In charge of seasonal sales budgets and buying plans. Forecasting of sales, margins, inventory levels and intakes. Placing timely orders to meet the budgeted sales and profit targets, stock level and in-house delivery schedules as well as in season replenishments. Actively negotiating to obtain competitive deals, whilst maintaining good commercial relationships. Responsible for interpreting industry trends. Seeking new fashion brands and concept ideas internationally in order to commercialize them into the Finnish markets.

Minna Mähönen Skills

Apparel Fashion Strategy Analysis Merchandising Sales Retail Project Planning Fashion Buying Budgets Trend Analysis Visual Merchandising Management Textiles Purchasing Marketing Strategy Brand Development Fashion Design Team Leadership Marketing

Minna Mähönen Education Details

Frequently Asked Questions about Minna Mähönen

What company does Minna Mähönen work for?

Minna Mähönen works for Sok

What is Minna Mähönen's role at the current company?

Minna Mähönen's current role is Beauty and Fashion buying & retail.

What is Minna Mähönen's email address?

Minna Mähönen's email address is minna.mahonen@sok.fi

What schools did Minna Mähönen attend?

Minna Mähönen attended Aalto University, Helsingin Kauppakorkeakoulu.

What skills is Minna Mähönen known for?

Minna Mähönen has skills like Apparel, Fashion, Strategy, Analysis, Merchandising, Sales, Retail, Project Planning, Fashion Buying, Budgets, Trend Analysis, Visual Merchandising.

Who are Minna Mähönen's colleagues?

Minna Mähönen's colleagues are Susanna Lentäjäinen, Antti Välijärvi, Marko Väänänen, Susanna Jung, Ahsen Boyacı, Tuula Savelainen, Anu Sihvo.

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