Minnat Joshi Email & Phone Number

Don Mueang, Bangkok City, Thailand

Bangkok, Bangkok City, Thailand

Bangkok City, Thailand

• Increased company’s website traffic by 85% and return on ad spend (ROAS) by almost 40% in just two months through three different strategies:i. Social Media: executed various a/b testing campaigns on Facebook and Instagram first. Then launched the best-performing campaigns with a conversion objective on the lowest bid strategy achieving more than 70% clicks to the landing page.ii. Improved SEO: directly worked with the creative team to update banners and blogs on the website once a week. Optimized trending keywords that were relevant to the business and the marketing campaigns that were executed on other platforms. Worked closely with developers to create a better user experience for the traffics that was coming from other platforms to convert them successfully. iii. PPC and Native Advertising: generated 40% more impressions and clicks with an average of 2.6% click-through rate (CTR) by implementing Search and Display ad campaigns through Google Ads. Achieved the lowest cost per click (CPC) about $0.08 per ad and the highest number of impressions from the native advertisements through Taboola Ads. • Managed and worked directly with international marketing agencies for brand awareness and e-commerce projects in 8 different countries. • Evaluated these marketing agencies' overall performances by exploring and diving into the marketing strategies they implemented to generate profit for the company. • Gave agencies new direction for improvement in better utilization of the budget and results aligning with the company’s objectives through analyzing their raw data from their online campaigns. • Increased monthly Facebook, Instagram, and LinkedIn organic users by 40% through inbound marketing techniques such as posting engaging content, planning and creating monthly calendars for posts, and interacting with the users either in comments or direct messages.

Bangkok Metropolitan Area, Thailand

• Increased followers and engagement by 150% on average on Social Media platforms by developing and implementing digital marketing campaigns on platforms like Facebook, Instagram, and LinkedIn.• Designed, launched, and monitored SEO campaigns through Google AdWords, SemRush, and Ahrefs which resulted in over 1 million page views per month, 70% of new users and clicks on the company’s website, and increased 20% of online sales over two years.• Executed various successful Email Blasts through MailChimp to target key customers and clients; generated 70% more leads via email capture forms and gained an 85% customer retention rate.• Strategically setting up KPI metrics and allocating the right budget for marketing campaigns.Optimized the future campaigns based on past performances of the campaigns that led to significant growth in better results.• Managed 25 days of a PR campaign when Double A participated in the World Expo 2020 in Dubai.Worked along with the team of 22 people in Dubai where I managed the budget, branding, content writing to booth designing.

Lainchaur, Kathmandu

• Implemented efficiency and cost-saving programs that reworked the editorial, production, and sales processes for three magazines, increasing profitability by 10% on average.• Kept abreast with the latest publication marketing strategies and developed new social media campaigns to increase brand influence.• Discovered, negotiated, and secured new relationships with local organizations, resulting in the launch of five new publications whose profitability increased by between 10%–20% annually.• Built skills in consulting to potential students which helped to increase the number of admissions of students by 30% over the year.

Master Of Business Administration - Mba

Bachelor Of Business Administration - Bba, Marketing And Finance