Started GiftGood (shopgiftgood.com) with the vision of building the everything-gifting platform to help customers send better gifts fast & affordably in Singapore & across APAC while promoting Asian impact-driven brands. - Grow revenue and traffic 2x in 2 years with a focus on search channels SEO & SEM, pricing model & service offering test-and-learn- Diversify revenue sources through corporate sales, US-based channel partners, and regional gifting marketplace (beta)- Manage… Show more Started GiftGood (shopgiftgood.com) with the vision of building the everything-gifting platform to help customers send better gifts fast & affordably in Singapore & across APAC while promoting Asian impact-driven brands. - Grow revenue and traffic 2x in 2 years with a focus on search channels SEO & SEM, pricing model & service offering test-and-learn- Diversify revenue sources through corporate sales, US-based channel partners, and regional gifting marketplace (beta)- Manage e-commerce operations including on-demand delivery coordination, customer support & customer feedback management- Build a lean core team of local & remote members who can independently deliver quality services, manage day-to-day operations effectively, and plan & execute marketing campaigns Show less

Led Happy Bunch Singapore - an online flower & gift delivery startup - from zero to over a million SGD revenue .Key responsibilities:- Accountable for Singapore Office's overall P&L- Developed & implemented business strategy, pricing strategy and go-to-market strategy for new products & services- Formulated & oversaw the implementation of marketing strategy with a strong focus on organic marketing (SEO, PR outreach, email & social media)- Developed framework for merchant… Show more Led Happy Bunch Singapore - an online flower & gift delivery startup - from zero to over a million SGD revenue .Key responsibilities:- Accountable for Singapore Office's overall P&L- Developed & implemented business strategy, pricing strategy and go-to-market strategy for new products & services- Formulated & oversaw the implementation of marketing strategy with a strong focus on organic marketing (SEO, PR outreach, email & social media)- Developed framework for merchant brand acquisitions- Oversaw operations processes including logistic platforms' and flower suppliers' negotiations & relationship building- Developed customer service policy that focused thoughtfulness and encouraged two-way dialogue with customers- Built a driven team and promoted a culture of continuous learning and open communication- Built the support system to enable flexible working arrangements and empower team members from different paths and stages in lifeKey milestones:- Established Happy Bunch as the leading gifting platform in Singapore for both personal gifting and corporate gifting- Spearheaded SEO strategy & implementation from scratch, and successfully achieve 2x organic growth in less than a year while keeping ads spend to zero - Successfully introduced new business models, products and services to unlock revenue growth at minimised operating costs at critical milestones (eg. accelerating gift delivery service during Circuit Breaker due to Covid-19 in 2020)- Onboarded 30 leading local and international brands to Happy Bunch gifting offerings in less than a year, and developed a strong working relationship with all brand partners Show less

Oddle is the leading Order Management System SaaS Provider for F&B businesses in South East Asia & Taiwan. Started in 2014, Oddle is now empowering over 1,500 F&B brands to start and scale their delivery & takeaway businesses with ease.Key responsibilities:- In charge of SG office's revenue growth, and led a cross function team team of 15 from sales, customer success and delivery operations- Enhanced merchant onboarding process and improved renewal rate- In charge of… Show more Oddle is the leading Order Management System SaaS Provider for F&B businesses in South East Asia & Taiwan. Started in 2014, Oddle is now empowering over 1,500 F&B brands to start and scale their delivery & takeaway businesses with ease.Key responsibilities:- In charge of SG office's revenue growth, and led a cross function team team of 15 from sales, customer success and delivery operations- Enhanced merchant onboarding process and improved renewal rate- In charge of improving collection rate and shortening collection period for receivables - Oversaw delivery operations quality & delivery partner negotiation (ie. service level, pricing, integration)- In charge of upselling new product/service for Singapore market (ie. marketing-as-a-service, marketplace listing)- Facilitated the negotiation with Vietnam resellersKey results:- Successfully tested and rolled out Sales Development framework to centralise lead outreach and optimise sales reps' time utilisation- Revised payment process that signficantly increased collection rate and reduced onboarding efforts spent on dormant deals- Rolled out new delivery pricing model that helped to turn the delivery operations from cost centre to profitable in 3 months- Implemented work communications and transport allowances that facilitated customer success team's outbound efforts for key merchant retention and adoption of marketing-as-a-service trial plans Show less

Planning and finding the right food for the right occasions can be hard. FeastBump (www.feastbump.com) aims to make it enjoyable and easy to find the right food delivery options for team meetings, corporate functions, birthday parties and more. Key responsibilities:- In charge of GMV growth through partnershipsKey results:- Grew GMV by 60% in 6 months, bringing partnership contribution to GMV from 0% to 40% by Aug 16- Acquired & managed relationship with over 25… Show more Planning and finding the right food for the right occasions can be hard. FeastBump (www.feastbump.com) aims to make it enjoyable and easy to find the right food delivery options for team meetings, corporate functions, birthday parties and more. Key responsibilities:- In charge of GMV growth through partnershipsKey results:- Grew GMV by 60% in 6 months, bringing partnership contribution to GMV from 0% to 40% by Aug 16- Acquired & managed relationship with over 25 outreach partners including UOB, DBS, HSBC, Standard Chartered, Aviva, StraitTimes, Vulcan Post, LINE, Halal Food Hunt & top-tier food bloggers- Pitched & managed promotions & discounts from over 60 F&B partners- Led FeastBump Concierge program, acquiring & servicing over top 50 corporate users Show less

Key responsibilities:- Led new product launches and special projects in Vietnam and Thailand, overseeing user growth, user activeness, community building & localized product testing- Led & managed teams with sizes between 5 - 25 membersKey projects & results:- BeeTalk launch in Vietnam: Managed 6-digit integrated marketing budget (TV, cinema, radio, PR, OOH, events, affiliates), acquired 2 million users in 1 year & ranked top in engagement score- AloAlo launch in… Show more Key responsibilities:- Led new product launches and special projects in Vietnam and Thailand, overseeing user growth, user activeness, community building & localized product testing- Led & managed teams with sizes between 5 - 25 membersKey projects & results:- BeeTalk launch in Vietnam: Managed 6-digit integrated marketing budget (TV, cinema, radio, PR, OOH, events, affiliates), acquired 2 million users in 1 year & ranked top in engagement score- AloAlo launch in Vietnam: Planned & implemented marketing campaigns (online streaming events, offline gaming community events) to reach 600,000 monthly active user in 6 months- F&B sales expansion for Airpay Counter Thailand: Doubled F&B category sales in 3 months through area expansion and upsale Show less

En Route Media was a media tech startup that aimed to disrupt the advertising field in 1st tier cities in India. The company offered ads space and high-end content in in-cab TVs which were implemented in premium taxis.Key results:- Generated 15+ prospects in 5 months through LinkedIn lead generation, calling and networking- Revamped sales brochures to highlight the unique selling points based on feedback from leads and prospects

Key results:- Assisted the M&A Advisory team on 4 different financial due diligence engagements covering Electronics Retailing, E-commerce, Shipping and Food and Beverages industries- Performed pre-deal industry-specific research, analysed irregular financial patterns, documented management interviews & prepared client presentations