With over 20 years of experience in media & advertising sales and agency relations and 11+ years in leadership positions, I have built a rewarding career connecting businesses with innovative advertising solutions that drive revenue growth and amplify brand visibility across platforms. My journey has been fuelled by deep passion for creating effective sales strategy, building strategic partnerships, delivering value to clients, and leading high-performing teams in dynamic and competitive Media Production & Entertainment industry.From day one, I’ve believed in the power of relationships. Whether it’s cultivating new business opportunities, strengthening partnership with key clients in FMCG, Financial & Automobile sectors and building ties with agency partners, or mentoring my team to exceed sales targets in largest markets of West & North India, I thrive on fostering connections that translate into measurable success. My expertise lies in developing & executing revenue growth strategies and enabling expansion of market presence while navigating evolving digital media landscape.- Spearheaded agenda for increasing ASR for channel Team North achieved highest billing milestone on Star Maa Movies and Star Maa Gold - Drove team in increasing yields on impact for properties including Bigg Boss Telugu, WTP+- Secured highest revenue PAN India for Star Screen Awards; generated substantial revenue from India’s Next Super Stars, The Voice and Dance+, Iss Jungle Se Mujhe Bachao , Jhalak, Indian Idol etc - Recognized by top management committee members at Sony Entertainment for achieving highest national revenue for PIX  first time a region generated revenue USD 1+ MnI’m passionate about staying ahead of industry trends, understanding media business, audience behaviour, and leveraging data-driven insights to craft impactful campaigns. I enjoy the challenge of aligning creative vision with business strategy, ensuring every solution I deliver makes a tangible difference.