- Managed the day-to-day operations of the Shopify site, including product uploads, creating a SKU system, site refreshes, gathering graphics and images, product information and troubleshooting- Liaised with web developers to ensure the website is up-to-date, efficient, and aligned with the company’s branding- Partnered with Email Marketing rep, Paid Social Manager & Graphic Designer to strategize email campaigns & paid social ads- Drafted and monitored daily social media posts & stories- Engaged with the online community across all social media platforms, responding to comments, messages, and reviews- Initiated and oversaw influencer outreach, negotiation and contracting to ensure an optimal outcome- Curated weekly bridal blogs

- Researched, developed and led competitive audits- Helped manage Instagram- Shadowed, participated in collaborative sessions & worked cross-functionally to help grow pre-established and new brands ranging from beauty to tech- Aided in influencer sourcing

- Gathered insight in regards merchandising, marketing and sales for a regional wholesale trade show business and helped organize two consecutive markets- Developed excel and CRM system experience- Gained event management system training