- Leading the in-house ad-tech project called Wave Sponsored ads (Lead, Display, PN ad-inventories) and managing the brands such as Prudential, Telenor, CocaCola, KFC, YSH's brands, etc.. - As the commercial Product Owner of CRM Insider, Attribution Adjust, Product Analysis MixPanel, and led commercial efforts to enhance customer life-cycle campaigns across paid and owned platforms.KEY ACHIEVEMENT- Based on Q4 attribution data, we decided to scale two experimental platforms, alongside Facebook Ads, which showed strong potential for new install growth. As a result, the budget increased by an average of 375%, leading to 3-digits-K net installs, a 404% increase while optimizing CPI by 13% below Q4- This approach also contributed to an overall install volume growth of 4%, with net installs of approximately 2-digits-K. Also, paid-attribution increased by 16%, and by optimizing CPI by -24%, we saved thousand dollars in costs for new user acquisition- Design contextual and personalized campaigns based on user behavior, spending power, and in-app activity using inAPP products (Pushnoti, Display PopUp, Gamification), earning as a role model prize recipient from the CEO- Successfully built an in-app game use-case from scratch, achieving significant MOM growth in 2023: ~38% in unique users, ~49% in financial transactions, and ~90% in volume, driving user stickiness.

- Part of Acquisition&Growth team for WaveMoney’s digital business, WavePay APP (mobile wallet)- Hold dual roles in WavePay, scale up the performance marketing campaigns and manage the game use-cases which are implemented in APP Goama (Gamification), WavePoya (Reward), Coda (GameTopup), - Manage Omni channels including paid media biddable ads, own media Engagement platforms through inAPP Advertising (Push-noti, Display PopUp, Gamification, Lead-form), and other APP acquisition, re-marketing channels through AdNetworks, OEM, Programmatic and scale up the acquisition campaigns based on the MMP attribution data- Closely work with UA/CLM peoples to design the Acquisition/Engagement campaigns via inAPP use-case with multiple offers, open-market, segmented or lucky-draw programs to deliver the customer lifecycle Key areas of focus & Achievements - WavePay is the No #1 most downloaded APP under the financial category of both PlayStore and APP Store with +15Mn APP Installed and within Top #10 under All Categories in both Stores - Successfully implemented MMP to streamline investment tracking, saving costs in APP install campaigns: biddable, fix or direct-deal models- Discovered a cost-efficient local Ad-network, leading to a 32% lower CPR compared to other channels, optimizing APP acquisition expenses.- Enhanced WavePay's ASO by redefining keywords, Brand & Product keywords together in place “WavePay APP by Wave Money” resulting in a 23% increase in Store traffic after the APP's full release in that particular APP version - Explored Chinese device inventory through OEM channels for APK Install, boosting overall installs by ~13% as traditional CPI models with FB or Google were not effective to touch this base which is a dominant OS like Xiaomi, Oppo, Vivo, Huawei

Key clients including from Local & RegionalMainly responsible for two areas: Digital Business Development in Publisher AdTech, APP Marketing Growth in paid media and ASO 1) AdTech: To drive the digital revenue across the channels from monetization including SSP, direct selling ad spaces, sponsored content, video pre-roll ad, etc... 2) Campaign growth: Together with the content marketing team, plan the campaign growth strategy that 100% focus on the ORGANIC result with powerful content, thumbnail, keywords, reporting to hit the campaign KPI based on client goals through the funnel.Achievement: - Optimize the sponsored campaigns that drive the cost for advertisers in CPM which is lower than FB and GDN ads for ~13%- Drive sale of 27K in USD during the consultant period

- Responsible for the paid media planning, buying strategy for the various clients including the app clients, F/B, alcohol brands to drive the digital marketing activities base on the client's marketing goals- Managed above 2M$ across paid social + programmatic + adnetwork- Work with the programmatic suppliers for various paid campaigns including the new client pitch, awareness to conversion campaigns according to client brief to implementation to reporting - Built-up the data-driven marketing for the ISP brand called ananda internet to scale up the sale in Yangon/Mandalay with SEM & Leadgen - Well developed the performance-based campaigns for the PyonePlay (Subscription based entertainment APP), Canal+ (OTT APP) and MyanPwel (e-ticket site), worked closely with the product and technical team to drive the acquisition and the re-engagement campaigns- Training workshop for the agency interns and digital team about digital activities, case studies, etc..Performance based clients: Ananda (ISP app), Canal+ (Paid Tv channel, OTT video stream app), PyonePlay (OTT video stream app), MyanPwel (Event ticket selling site and app)Awareness based clients: Seagram group (High-Class, Imperial Blue, 100 Pipers), Heineken Group, Nivea Men

- Promoted and Mytel’s key digital-person to optimize the ads across the funnel through media mix- Optimized above 1M$ budget arcoss paid media channels - Lead ad-team and work closely with Facebook and other ad platforms to make sure the results are aligned with the KPI- Successfully recorded: HIT 1M active subscribers after Mytel launch on multi-channels (Social Ads, Display Ads, Programmatic Ads, Native Ads, etc..) Clients: Mytel Myanmar, VIU Myanmar, Nokia

Passion Point Media is also a part of the Mango Group. Basically, it’s a new business unit under Mango and dedicated to handle the competitor's brands of Mango media. Min Soe is being invited to join the Passion team in 2018 in order to handle a four telco brand in Myanmar which is Mytel and he committed himself to challenge to digitally-promote MYTEL, the new Telco brand, new client and new people.Assist non-mytel accounts including the OTT application called VIU and Nokia. His responsibility is to handle the Paid social campaign + biddable ads.

- Mainly responsible for Ad-Ops - Collaborated with other agencies and internal teams in a cross-functional capacity to ensure alignment of campaign goals- Managed Facebook Ads Manager and fluent with two buying methods, auction, and r/f buyings- Managed above 1.5M$ budget across paid channels, programmatic, Native advertising- Worked closely with local and global publishers, suppliers to maintain good relationships- Analyzing the performance of digital campaigns and preparing client-facing reports for presentation in WIP- Optimize the multiple ads campaigns using Facebook Ads Manager, Google AdWords in-house- Coordinated with the offline team for cross-platform campaigns- Managed and trained the internsClients: Samsung Myanmar, Grand Royal Group, Assist: Unilever Brands

Min Soe worked in KAUS media group which is Romania based company. In Kaus, He worked as a social media executive first and then promoted to senior social media executive which is a part of a digital marketing team and responsible for online marketing awareness in social media like Facebook, Instagram, Youtube and etc.Asst in developing digital proposal, ads management and content calendar for company pages within each platform to increase the visibility of company social media awareness. Clients: Mitsubishi Motors Myanmar, Beko Myanmar, Lafarge cement, Vivo Myanmar, MaMa Myanmar, Apolo Exercise Book, Sky Star Hotel and Man Yadanarpon Airline.

He has previously worked as an assistant lecturer for MS programs such as Excel, PowerPoint, and Word at Pearl e-Learning Company and Pearl is partnering with PC World Myanmar. It gave him an opportunity to become a freelance content writer for PC World Myanmar magazine and responsible for translating and writing articles that are related to IT gadgets, digital product information, and some IT news that was trended in Global.Client: PC World Myanmar