Malinda I. Email & Phone Number

Washington DC-Baltimore Area

Washington DC-Baltimore Area

• Developed and authored digital media campaigns for social media (organic and paid), email, and websites, aligned to earned media and district-wide priorities.
• Set goals to grow the district's digital media presence; analyzed metrics and translated anecdotal and qualitative data into recommendations to optimize digital communications campaigns.
• Served as a resource and advisor to schools and teams across DCPS Central Services.
• Created materials and resources to help drive best… Show more
• Created materials and resources to help drive best practices and strong engagement across DCPS.
• Tracked progress of projects, high-level initiatives, and emerging issues to proactively adjust digital communications based on changes in direction, priorities, and resources.

Washington, District Of Columbia, United States

• Managed communications and stakeholder engagement for the RISE $30M TSL grant from the Department of Education and supported the content marketing strategy within the Office of Leadership Development.
• Led two major creative projects: website redesign (joindcps.dc.gov) to optimize for device responsiveness, SEO, ADA compliance, language accessibility, and refreshed recruitment videos and photo assets.
• Supported the process of distributing a Performance-Based Compensation System and… Show more
• Supported the process of distributing a Performance-Based Compensation System and Signing Bonus awards to eligible teachers through auditing data and coordination with internal stakeholders, which led to more than.
• Managed monthly newsletter, designed program resources, and managed Wix website.
• Managed special projects, including the DCPS internship program (managed 25 interns), and led four cycles of virtual recruitment fairs resulting in an overall 19% increase in applications. Show less

Washington D.C. Metro Area

• Supported the DCPS Talent team in implementing a national strategy for recruiting outstanding educators.
• Facilitated several multi-faceted national and international marketing and advertising campaigns leading to more than 3M impressions across channels.
• Developed data-driven social media and paid advertisement strategies with $20K a year budget.
• Authored internal emails and newsletters for candidates, Central Service staff, and DCPS staff, and external emails and newsletters… Show more
• Authored internal emails and newsletters for candidates, Central Service staff, and DCPS staff, and external emails and newsletters for various DCPS audiences, candidates, and stakeholders (90K+ recipients).
• Created content and managed updates on the team’s recruitment website and the DCPS website on Drupal. Show less

Washington D.C. Metro Area

• Managed day-to-day social media accounts, the creation of content, engaged in trending conversations, and increased audience growth by 4.5K users during first six months (combined audience of 132K+).
• Set marketing and design strategy for the various components of the brand including press, book, and poetry programming, as well as designed all brand assets including digital, print, and merchandise.
• Designed and authored weekly newsletter to 20K+ users, drafted press releases, and… Show more
• Designed and authored weekly newsletter to 20K+ users, drafted press releases, and liaised with press.
• Photographed events on a weekly basis, leading to publication across various news outlets.
• Managed WordPress website updates, edits, and web vendor relationship. Show less

Washington, District Of Columbia

• Provided oversight and direction to a team of four social media specialists to ensure client goals were met and employees were performing strategically and efficiently.
• Managed day-to-day engagement, monitoring, and audience growth of 30 client accounts.
• Managed weekly, monthly, and end-of-campaign social media analytics reports.
• Conducted social auditing and audience intelligence reports to inform initial strategy and social media copy.

Washington D.C. Metro Area

• Provided oversight and direction to two direct reports to collaborate on client engagement strategy and ensure activation campaigns were performing towards client goals.
• Drove social conversation and content strategy for nine clients in healthcare and education advocacy.
• Managed content calendars, authored clients' blog posts, and maintained WordPress websites.

Athens, Georgia Area

• Developed editorial calendar, created content, and managed advertising for Axon's social media platforms.
• Authored Axon's blog series on Medium, Axon Stories; interviewed various industry experts and alumni.
• Increased follower growth, engaged in conversations to cultivate leads and revenue.

Athens, Georgia Area

• Developed and implemented the social media and content strategy for 10 clients.
• Monitored client follower growth and engaged in conversations leading to 34% growth in engagement.
• Managed advertising budget of $4K across clients.

Athens, GA

• Developed and implemented social media and content strategy for two clients.
• Monitored and increased followers, conversations, and interactions.
• Updated and managed content for pages on agency’s website.

Washington D.C. Metro Area

• Assisted in mining, creating and drafting social media content for: AF&PA: @ForestandPaper and Facebook, Renewable Bag Council: @renewablebag, The Responsible Package: @paperbasedpkg, Paper Recycles: @paperrecycles and.
• Assisted with idea development and writing where needed in all department areas (blogs, etc.).
• Assisted with social media and day of coordination for AF&PA’s member fly-in.
• Facilitated press release issuance on PRNewswire.
• Published e-newsletters… Show more
• Published e-newsletters for bi-weekly WoodByte newsletter (American Wood Council) and TopLine newsletter (AF&PA).

Greater Atlanta Area

• Maintained client's rewards system database by entering new or updated customer account information.
• Processed customer account documents for client's rewards system by reviewing data for deficiencies; resolved discrepancies by correcting them in database.
• Responded to requests for information and access relevant files.
• Logged and monitored rewards data into database.