Streamlined an effective process for the Market Research team to manage leads and accounts.Provide the sales and marketing teams with relevant background information on leads and accounts and track information such as contact details, company size, industry.Utilising databases such as LinkedIn Sales Navigator, Zoominfo, Cognism, and Apollo to gather relevant data on potential customers.Conducting market research to understand the trends, challenges, and opportunities in HR industry.

Collaborated with Sales Development Representatives (SDRs) to understand their requirements and create leads and company information.Conducted research on companies in specific markets and verticals to identify ideal customer profiles for account-based marketing campaigns.Utilized tools such as ZoomInfo, LinkedIn Sales Navigator, Lusha, Apollo and Cognism to gather information on potential customers.Conducted B2B data mining, executive search, company profiling, and secondary research to generate leads and company information.Improved the market research process by implementing process improvements and industry best practices.

Analyzed and interpreted user data to identify patterns and improve the Answer Quality & Assessment capability of Alexa.Built and improved the AI data labelling tags to eliminate bugs in Alexa's response pattern.Collaborated with cross-functional teams to develop and implement solutions to improve customer satisfaction.Achieve the weekly SLA while maintaining data quality.Provided training and mentoring to new team members.

Senior Research Analyst. Jan 2017- July 2017Support client request raised in Global Client Support portal.Maintained regular communication with clients to understand their requirements and provide updates.Created weekly performance reports of team members to track their progress.Conducted Quality Control (QC) to maintain high-quality data.Research Analyst. Nov 2014- Dec 2016Conducted primary and secondary research to gather data on companies and decision-makers.Created business intelligence reports on organizations to provide insights for decision-making.Presented research findings to internal and external stakeholders.