Minty Woolgar Email & Phone Number

London, Gb

London, England, United Kingdom

The lastminute.com London Eye is located on the River Thames in the heart of the capital and has been the number one visitor experience in the city for the past decade. At 135m, the London Eye is the world’s tallest cantilevered observation wheel. A feat of design and engineering it has become the modern symbol representing the capital and a global icon.

London, Greater London, United Kingdom

Led brand strategy and integrated marketing communications programmes for tour operators Hayes & Jarvis, Sovereign Luxury Travel, Citalia, Austravel and Tuscany Again; tourist boards including Sharjah Tourism and Catalan Tourist Board; and hotel groups BLESS Collection Hotels, Bahia Principe Hotels & Resorts, Only YOU Hotels and Lennox Hotels.

London

Devised and delivered destination marketing campaigns and strategic communications strategies for tourist boards including South African Tourism; Dubai Tourism; Antigua & Barbuda; Promote Iceland; Tourism Malaysia; and Visit Estonia.Led PR programmes for tour operators including Neilson and Back-Roads Touring. Ran hospitality accounts from large hotel groups to luxury boutique properties including Emaar Hospitality Group, Principal Hotels, Shangri-La Hotels & Resorts, de Savary… Show more Devised and delivered destination marketing campaigns and strategic communications strategies for tourist boards including South African Tourism; Dubai Tourism; Antigua & Barbuda; Promote Iceland; Tourism Malaysia; and Visit Estonia.Led PR programmes for tour operators including Neilson and Back-Roads Touring. Ran hospitality accounts from large hotel groups to luxury boutique properties including Emaar Hospitality Group, Principal Hotels, Shangri-La Hotels & Resorts, de Savary Hotels, De Vere Hotels Show less

Glasgow, United Kingdom

Led UK & Ireland communications strategy for Glasgow’s destination marketing agency, working with city’s partners, stakeholders and businesses to position and promote Glasgow as one of Europe's most dynamic and diverse cities to visit, work and invest.Delivered strategic programme maximising on city’s hosting of Commonwealth Games to grow destination awareness, elevate 'city of culture' positioning and drive visitation before, during and after the Games.

Served on the Chartered Institute of Public Relations Scotland committee

London, United Kingdom

Delivered British Airways' London 2012 Olympics sponsorship campaigns to highlight airline's British heritage:- 'Great Britons' campaign fronted by Tracey Emin, Heston Blumenthal and Richard E Grant, and 'Home Advantage' campaign including 'grass art' installation in Heathrow flight path to welcome visitors to Games. Ran London & Partners’ World Record London campaign to drive visitation in lead-up to Olympics. Partnered with Guinness World Records to break 21 records in six months… Show more Delivered British Airways' London 2012 Olympics sponsorship campaigns to highlight airline's British heritage:- 'Great Britons' campaign fronted by Tracey Emin, Heston Blumenthal and Richard E Grant, and 'Home Advantage' campaign including 'grass art' installation in Heathrow flight path to welcome visitors to Games. Ran London & Partners’ World Record London campaign to drive visitation in lead-up to Olympics. Partnered with Guinness World Records to break 21 records in six months and showase variety of experiences in capital. Show less

Ran 'Cities & Culture' portfolio within VisitScotland PR team, working with stakeholders to position the destination’s key tourism products to targeted audience segments and drive year-round tourism. Highlights include two-year programme to position Edinburgh as 'The Festival City', leveraging the city’s 12-month festivals calendar to drive visitation on and off season. And the 'Homecoming Scotland' campaign – a themed year inviting Scots and those with a love of Scotland to “come… Show more Ran 'Cities & Culture' portfolio within VisitScotland PR team, working with stakeholders to position the destination’s key tourism products to targeted audience segments and drive year-round tourism. Highlights include two-year programme to position Edinburgh as 'The Festival City', leveraging the city’s 12-month festivals calendar to drive visitation on and off season. And the 'Homecoming Scotland' campaign – a themed year inviting Scots and those with a love of Scotland to “come home” in the special year - which included an Edinburgh Festivals alumni “homecoming” event and an Edinburgh Festivals London showcase (CIPR Best Event winner) to drive visitation from SW England. Show less

Edinburgh, United Kingdom

Ran press office and promotional programme for leading Edinburgh Fringe Festival venue, the Pleasance Theatre.

Managed all advertiser-funded programming and branded content for the newly-launched radio station, including cross-platform special projects with Heat magazine and Heatworld. Responsible for managing client relationships, show development, script-writing and generating new show and promotion concepts for advertisers.

Ran brand advertising campaigns for GlaxoSmithKline (Ribena) and HM Revenue & Customs.

Managed through-the-line brand campaigns for Coca-Cola (Minute Maid UK launch), Hyundai, Metro Newspaper, IPC Media and Grant's Whisky.

Mini Mba, Grade A

Diploma, Journalism

Bachelor Of Arts (Ba), English Literature

Education record

English Literature, History, History of Art, Art

Education record