Client: Victoria's Secret

Client: Ferrero USA (Feb 2021 - Aug 2022)Clients: Lufthansa Group / IHG Hotels & Resorts (Aug 2022 - March 2024)• Winner of the 2021 Xbox #ChangeTheGame Challenge and finalist in the 2022 Mindshare Cannes Young Lions Competition, developing comprehensive and innovative media plans related to gaming’s ability to fund medical research and offset carbon emissions• Developing communication frameworks, strategies, and tactics on the behalf of high-profile travel brands, including Lufthansa, SWISS International Air Lines, Austrian Airlines, and Intercontinental Hotel Group, to position their products as industry-leading services to target audience• Promoted from Associate within one year after delivering high-quality value to consumer product goods (CPG) brands, including Butterfinger, Crunch, Kinder Joy, and Kinder Bueno by proactively managing client communications, as well as campaign budgets and authorizations through MediaTools and Prisma• Increasing client satisfaction through curated tactical recommendations, leading tasks and objectives between Investment and Business Intelligence teams to translate initiatives into actionable roadmaps, and aggregating data and learnings for future executions• Conducting consumer research utilizing NMI, Commspoint, and Telmar to maximize strategic and tactical efficiencies among target stakeholders• Informing client media activity by assessing industry trends and white spaces via Vivvix, understanding competitors’ linear and digital media presence

Client: Ferrero USA

• Aided in the implementation of digital campaigns to enhance US Concerts’ online presence and drive ticket sales• Produced and supported process improvements that increased the quality of departmental practices, specifically programmatic, and paid/organic social media functions for Meta• Maximized execution by implementing, and QA’ing programmatic and social measures on the behalf of the Digital Media Manager• Created and distributed weekly newsletters around business/industry trends to the larger department, including the Executive Vice President of Marketing• Monitored and analyzed KPIs in evaluating the success of digital media initiatives and optimization of future strategies

• Increased ticket sales via a hyperlocal influencer campaign in generating awareness for InfieldFest among concert-goers• Managed the tracking and responsibility for all executive resources involved in InfieldFest and VIP Chalet during the 2019 Preakness Stakes with 130,000 attendees, as well as the LIV Stretch at the 2019 Pegasus World Cup• Served as the central point of contact related to customer service operations for InfieldFest, maximizing patron satisfaction• Assisted in the planning and actioning of marketing strategies to promote entertainment events, coordinating promotional materials and strategy implementation

• Catalyzed business growth for clients of the University of Miami’s student-run communication consultancy by reimagining branding and other creative assets• Contributed to internal marketing initiatives via recruitment campaigns and blog writing in building community presence• Enhanced students’ experiences after assessing and refining cross-departmental and cultural initiatives as a member of Summer 2018 staff

• Collaborated to plan and organize concerts for the University of Miami student body and faculty• Optimized committee functions by advising and assisting the President, elevating member participation and morale• Amplified community buzz by adding $75,000 to artist budget via a school-wide referendum • Increased student body engagement and show attendance through guerilla marketing tactics and basic promotions• Heightened artist relations with the university as Hospitality Coordinator (2017) by attending to needs before and during day-of-show

• Enhanced management’s abilities to execute advantageous marketing activations for upcoming network properties via comprehensive research and data analysis• Supported media center staff and overall operations for Premios Juventud, including ensuring positive interview experiences for VIPs and performers• Amplified corporate outreach efforts towards the United States Hispanic population, developing and delivering an incubator concept that fosters collaboration and increased representation• Observed and reported on the performance of in-house media efforts, providing actionable insights for ongoing optimization