Minu Basi

Minu Basi Email and Phone Number

Founder/CEO of LRS. Film Producer. Recipient Global Visionary Award. Renowned speaker at global health conferences, she’s also a top leadership award recipient, embodying innovation and success in her ventures. @ LRS Wellness
Minu Basi's Location
Puslinch, Ontario, Canada, Canada
About Minu Basi

As the Founder of LRS Wellness, I am passionate about providing wellness products and services that improve the health and happiness of people Globally.

Minu Basi's Current Company Details
LRS Wellness

Lrs Wellness

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Founder/CEO of LRS. Film Producer. Recipient Global Visionary Award. Renowned speaker at global health conferences, she’s also a top leadership award recipient, embodying innovation and success in her ventures.
Minu Basi Work Experience Details
  • Moon Production Films Inc.
    Producer
    Moon Production Films Inc. Jan 2024 - Present
    Canada
    As a producer, Minu’s work has been showcased as Tiff, IFFSA, NYFF, JAIPUR and nominated for LA Awards. Most importantly working closely with Government of Canada to ensure goodness is served through thoughtful films to revolutionize the world.
  • Lrs Wellness
    Founder
    Lrs Wellness Dec 2017 - Present
    Canada
    LRS offers wellness products and services in USA & Canada.
  • Badenoch Community Centre
    Board Of Directors Treasurer
    Badenoch Community Centre Jan 2016 - Jan 2021
    Puslinch, Ontario, Canada
  • Ugdsb - Aberfoyle Ps
    Chair Of The Board, Parent Council
    Ugdsb - Aberfoyle Ps Sep 2015 - Jan 2021
  • Pivotal Integrated Hr Solutions
    Director, National Sales And Strategic Partners
    Pivotal Integrated Hr Solutions Jan 2013 - Dec 2014
    Mississauga, Ontario, Canada
    Set-up payroll sales team along with sales compensation and CRM tools to manage client database. Developed new partner program to attract partners. Set-up sales CRM system with guidelines to manage client database and sales pipeline. Recruited, mentored and trained National Sales Manager and Partner Manager. Contributed to building a team atmosphere within the division resulting in greater internal cooperation and moral. Researched new markets to identify new business opportunities.  Consistently grew market share and exceeded revenue expectations while building strong customer and internal relationships. Expanded existing products by partnering with emerging technology providers. Signed partner agreement with global partner. Collaborated closely with marketing team to develop innovative marketing campaigns for brand and product awareness.
  • Ceridian Canada
    National Channel Manager
    Ceridian Canada Feb 2011 - Jan 2013
    Mississauga, Ontario, Canada
    Developed sales and marketing strategy with major financial institutions; CIBC, TD, Scotiabank, HSBC, and ICICI to increase referrals. Grew National CIBC sales by 217% in Q1 2013 and commercial / corporate segment growth by 493% by carefully planning and executing marketing and sales initiatives. Collaborated and worked closely with all business units; Marketing, Product, Sales and Operations to plan and implement in-market revenue driving sales programs and increase team engagement and performance. Facilitated trainings and sales presentations to increase knowledge on products and services. Regularly met with C-level execs to review quarterly performance and strategize for future performance.
  • Ceridian Canada
    Field Commercial Sales
    Ceridian Canada Jun 2007 - Feb 2011
    Managed sales for KWGC Region of Ontario. Managed $5M+ portfolio of accounts; prospected and acquired new revenue-generating accounts. Achieved 50% of annual sales quota in first quarter through strategic sales planning. Proven track-record of achieving 100%+ of quota attainment. Kept up-to-date with competitive product and services to effectively convey company’s value proposition. Worked closely with products and consultant to plan and execute solutions for customers.
  • Oracle
    Public Sector Account Manager
    Oracle Jul 2001 - Jun 2006
    Managed sales for Provincial and Federal accounts. Managed $10M+ portfolio of accounts with an average deal size of $140K. Developed and maintained professional client relationships; generated additional revenue by up-selling products and services to existing customers. Increased revenue base by 20% via up-selling existing clients. Awarded most competitive wins against Microsoft award.
  • Marcusevans Inc
    Corporate Sales
    Marcusevans Inc May 1999 - Apr 2001
    Toronto, Canada Area
    Managed large corporate accounts including Nokia, Nortel, Cisco, Bell and Microsoft. Sold market research reports on industry trends and emerging technologies to senior executives. Sold the highest dollar amount consulting project to Cisco for $500,000. Awarded #1 Sales Employee in North America.

Minu Basi Education Details

Frequently Asked Questions about Minu Basi

What company does Minu Basi work for?

Minu Basi works for Lrs Wellness

What is Minu Basi's role at the current company?

Minu Basi's current role is Founder/CEO of LRS. Film Producer. Recipient Global Visionary Award. Renowned speaker at global health conferences, she’s also a top leadership award recipient, embodying innovation and success in her ventures..

What schools did Minu Basi attend?

Minu Basi attended University Of Toronto, University Of Toronto.

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