Minu Chawla Email and Phone Number
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International strategist and advisor experienced in Management Consulting, Tourism Strategy and Destination & Product Development. Operated in emerging and developed markets with 16+ years on-ground experience in the Middle East, India, Central America, United States and Europe. Worked across public and private sectors and have first-hand experience in social and impact entrepreneurship.Experienced in developing destination strategies and leading implementation for existing and greenfield cases; evaluating market-readiness and creating activation plans for tourism products; and supporting tourism ecosystem development and growth by converging government and non-government stakeholders across the tourism value chain, especially in the public-private domain. Skilled at inclusion and support of small enterprises in the tourism ecosystem at strategic and tactical levels, thereby facilitating impact, job creation as well as immersive and sustainable tourism offerings for the destination. Excited about transforming the tourism industry through innovative interventions that leverage digital solutions and small businesses to effect social impact, sustainability and inclusivity. Deep affinity for travel tech and excited about digital disruptions to the industry. Hands-on mentor to young professionals, catalysing inclusion and female participation in the workplace. Proven track record in problem-solving, leading multiple projects with cross-functional teams, optimising business processes and adopting digital solutions wherever viable.Lived in India (Bangalore, Hyderabad, the Himalayas), Germany (Leipzig, Munich, Berlin), Costa Rica (Alajuela), United States (San Francisco) and UAE (Dubai), and traveled to 40 countries. MSc. from HHL - Leipzig Graduate School of Management (recipient of DAAD Scholarship) and MBA from INCAE Business School (Honours awardee- top 10% of class).Versed in English, Hindi, German, Spanish and KannadaAlso a Travel, Impact and Documentary photographerTop of Mind these days: India's performance as an Inbound destination, Tourism as soft power, Tourism and Urban development
Roadswelltraveled Advisory
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Founder & PrincipalRoadswelltraveled Advisory 2020 - PresentBengaluru, KarnatakaTourism development with a focus on destination & product development. Recent work includes: - Sustainable Tourism Development for Livelihood Improvement of displaced communities (client name and region withheld); - Product planning and design of 10 new destinations in Gujarat, Goa, Kerala, Andhra Pradesh, Meghalaya for the Ministry of Tourism, India and State Tourism Departments;- Ecotourism Development for Empowering Rural Youth and Conserving Natural Resources in Meghalaya, for the Asian Development Bank; - Diagnostic study and strategy update of the Buddhist Tourism Circuit, for the Asian Development Bank; - Strategic Framework Development to evaluate and recognise tourism products and experiences creation in the tourism ecosystem in Saudi Arabia, for the Saudi Tourism Authority
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Director- Business OperationsKewal Engineering Private Limited 2019 - PresentBengaluru, Karnataka, IndiaKewal Engineering Pvt. Ltd. is a family-run business, and a manufacturer and exporter of precision Machined Components, used primarily in automotive applications. -
Tourism Product Planning & Design ExpertIncredible India, Ministry Of Tourism, India May 2023 - PresentIndiahttps://sd2.tourism.gov.in/Tourism Product Planning & Design Expert as part of INI Design Studio’s team leading the project development and management of 10 new destinations in India. The 10 new destinations are to be developed in Gujarat, Goa, Kerala, Andhra Pradesh and Meghalaya under Ministry of Tourism’s Swadesh Darshan Scheme. -
ConsultantAsian Development Bank (Adb) Nov 2022 - Mar 2023Engaged by the Asian Development Bank to conduct an inventory of the current tourism system, the tourism stakeholders, review the current patterns of travel to/within Meghalaya in India's North Eastern Region, and thereby identify the potential for eco-tourism enhancement and improved youth involvement whilst safeguarding the conservation of the area. RWT also assisted in the initial evaluation of masterplans commissioned by the Government of Meghalaya's Tourism Department, and the constituent infrastructure projects being considered to be included in the state's tourism development plans -
Member- Advisory BoardEu Eco-Tandem Programme Oct 2021 - Feb 2023THE EU ECO-TANDEM Programme is a project co-funded by the COSME programme of the EU. The project aims at boosting sustainable tourism development and increase the capacity building of traditional tourism (and non-tourism) SMEs and innovative startups through transnational and mutual cooperation.The programme scope is to scout innovative solutions for helping traditional SMEs to adopt a more eco-sustainable approach in the tourism industry.During the EU ECO-TANDEM Biz Programme, TANDEMs composed of a start-up and a traditional SME from the tourism sector will work together on a pilot project. The best pilot projects will be awarded funding to be used to implement the project within the tourism SME.As part of the High-Level Advisory Board, I was responsible for selecting the awardee teams. The board consisted of investors, and experts from the field of tourism and sustainability. -
Member- Advisory BoardMuzoon Llc Jun 2021 - Sep 2021Providing strategic and directional support for the implementation of welfare-oriented transformation of the company's blue collar workers' accommodation real estate business
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Product Development & StrategyRas Al Khaimah Tourism Development Authority Feb 2016 - Jan 2019United Arab EmiratesDeveloped a tourism product masterplan complementing the emirate’s tourism strategy, supported by feasibility studies, product-market assessments, PPP liaising and research. Planned and project managed implementation of the emirate’s flagship tourism projects- Jebel Jais Flight-The World’s Longest Zipline, Jebel Jais Via Ferrata, Jebel Jais Viewing Deck Park, rehabilitation & activation of a heritage site of national importance, among others. Successfully conducted investor and operator search for both the Zipline and Via Ferrata that led to partnerships with Toroverde (Costa Rica) and Absolute Adventure (UAE).Often served as the single point of contact with other RAK government agencies (RAK Municipality, RAK Public Works Department, Department of Antiquities & Museums et cetera) working collectively on projects of tourism relevance.Contributed to the advisory committee of the Palace of the Ruler on various strategy, infrastructure and sustainability projects- such as evaluating a pumped storage project by providing inputs from a tourism point of view; and analysing benefits to tourism from installing outdoor comfort methodologies in high traffic areas of RAK. Led development and implementation of 2 organization-wide digital transformation projects- a digital assets management system utilized by RAKTDA, hotels, DMCs, TOs and other stakeholders across the tourism ecosystem; and a cloud-based project management tool to streamline projects and processes across the organization. Chosen to lead these projects from across the organization for an inherent understanding and affinity for technology and digital.Often invited to participate and contribute in other departments’ processes, such as evaluation and selection of marketing agencies to deliver RAKTDA’s annual digital campaigns, given a mature understanding of social media and digital landscapes. -
Project Lead, Jebel Jais Flight- The World'S Longest ZiplineRas Al Khaimah Tourism Development Authority Jun 2016 - Jan 2018
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Project Lead, Jebel Jais Via FerrataRas Al Khaimah Tourism Development Authority Apr 2016 - May 2017
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Co-Founder And Managing DirectorRoadswelltraveled (E-Commerce) 2013 - 2015Berlin, GermanyExpanded into the European market, by transplanting the company to Berlin as HQ.Established supply chain in Europe and India, and introduced products from artisans across India and Sri Lanka, and craft-based tourism. -
FounderRoadswelltraveled (E-Commerce) 2011 - 2013San Francisco Bay AreaFounded a travel-driven social startup based out of San Francisco, that delivered impact by connecting artisans across the world with customers through an e-commerce platform, virtual museum and craft-based tourism. Followed a content-driven commerce strategy to marry artisan traditions with the $100 billion market of handmade goods & home décor.Established supply chain in the Americas, and introduced products from artisans in Guatemala, Nicaragua and Panama.
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Finance & Strategy AnalystMicrosoft 2009 - 2010Hyderabad Area, IndiaDeveloped and maintained a Business Excellence scorecard based on pan-organisation KPIs and ascertained operational performance trends of Business GroupsDelivered business & financial insight to Product Unit Managers, ensured fiscal prudence and compliance -
AssociateL.E.K. Consulting 2008 - 2009Munich Area, GermanyCommercial Due Diligence, Market analysis & customer profiling for PE clients, assessed business prospects for M&A clients, among other Strategy & Due Diligence projects -
Co-FounderEguide Costa Rica 2007 - 2008Alajuela, Costa RicaeGuide Costa Rica was to be a location-aware, GPS-triggered handheld travel assistant for tourists to Costa Rica in the pre-smartphone age. The beta-version was built for and tested at Inbioparque, a biodiversity park in San Jose, Costa Rica.The idea germinated while attending the Entrepreneurship elective within the MBA program at INCAE Business School. It won the INCAE-MIT MediaLab Entrepreneurship challenge and subsequently seed-funding to build the solution through an angel investment by NavSat Costa Rica.The business plan was presented at the Latin Moot Corp at FGV Sao Paulo Brazil, where it won. The win qualified it to the Global Moot Corp at University of Texas, Austin.
Minu Chawla Skills
Minu Chawla Education Details
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Mba (Hons)
Frequently Asked Questions about Minu Chawla
What company does Minu Chawla work for?
Minu Chawla works for Roadswelltraveled Advisory
What is Minu Chawla's role at the current company?
Minu Chawla's current role is Helping Make Tourism More Impactful, Innovative and Sustainable#ImpactThroughTourism.
What is Minu Chawla's email address?
Minu Chawla's email address is mi****@****ail.com
What schools did Minu Chawla attend?
Minu Chawla attended Hhl Leipzig Graduate School Of Management, Incae Business School.
What skills is Minu Chawla known for?
Minu Chawla has skills like Tourism, Means, Visa, E Commerce, Consulting, Workforce, Costa Rica, Europe, Germany, Human Resources, Tourism Strategy, Market Understanding.
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