Head Of Marketing
CurrentReport directly to the CEO, lead all marketing teams and effort at Bluemercury( brand, creative , integrated marketing, paid media and CRM), the #1 specialty luxury beauty
Aug 2024 - Present
AeroLeads people directory · profile
Minyi Su Email & Phone Number
Head of Marketing @Bluemercury | ex-McKinsey| ex-ELC | Chicago Booth MBA
at
Bluemercury
2 work emails found
@mckinsey.com
3 phones found area 917
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Marketing @Bluemercury | ex-McKinsey| ex-ELC | Chicago Booth MBA
Location
New York, United States
Who is Minyi Su? Overview
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Quick answer
Minyi Su is listed as Head of Marketing @Bluemercury | ex-McKinsey| ex-ELC | Chicago Booth MBA at Bluemercury, based in New York, United States. AeroLeads shows a work email signal at mckinsey.com, phone signal with area code 917, and a matched LinkedIn profile for Minyi Su.
Minyi Su previously worked as Head of Marketing at Bluemercury and Vice President of Marketing strategy, Insights and CRM at David Yurman. Minyi Su holds Master Of Business Administration (Mba), Strategic Management from The University Of Chicago Booth School Of Business.
Company email context
Email format at Bluemercury
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{first}_{last}@mckinsey.com
89% confidence
AeroLeads found 2 current-domain work email signals for Minyi Su. Compare company email patterns before reaching out.
Profile bio
About Minyi Su
I'm a mom but I'm also a ....strategic marketing executive with a track record of boosting growth and enhancing brand perception across industries. Proficient in utilizing data analytics, marketing innovation, and consumer insights to shape product strategies, execute comprehensive campaigns, and cultivate customer loyalty. Notable achievements include leading marketing strategy and analytics for a prominent jewelry brand, and overseeing global product marketing for luxury skincare brands, resulting in sustained double-digit growth and market dominance. Experienced in advising/influencing C-level executives on complex business problems: capturing whitespace, acquiring new customer segments, assessing marketing ROI, creating new org and processes.. Multicultural, fluent in Chinese with expertise in Chinese consumer insights, social media and eComm landscape, adept at leveraging this knowledge across diverse markets. Strong believer in teams and cultivating great team culture.
Listed skills include Auditing, Internal Controls, Tax, General Ledger, and 17 others.
Current workplace
Minyi Su's current company
Company context helps verify the profile and gives searchers a useful next step.
Bluemercury
Website
AeroLeads page
9 roles
Minyi Su work experience
A career timeline built from the work history available for this profile.
Vice President Of Marketing Strategy, Insights And Crm
+ Lead marketing strategy to increase brand awareness through transformation of seasonal campaigns to hero-product campaigns+ Own and develop multi-years marketing calendar for all campaigns and channel activations (tentpole moments, hero campaigns, key selling moments, partnerships, CRM and etc.)+ Design 360 campaigns briefs and go-to-market strategies to execute against marketing and business objectives
Aug 2023 - Jul 2024
Executive Director Of La Mer Global Product Marketing
Jan 2021 - Aug 2023
Jun 2019 - Jan 2021
Engagement Manager
+ Specialized in commercial due diligence and investment return for retail and CPG clients. Advised PE clients and large conglomerates in acquiring new digital players and niche growth brands+ Advised CMO for a large beverage company in assessing marketing spend effectiveness by using brand portfolio analysis, marketing mix modeling, and returns evaluation on brand campaigns+ Designed omni-channel strategies for CPG and retail client in response to rise of eCommerce players+ Developed McKinsey's latest consumer insights on young Chinese luxury consumers+ Held multiple client workshops for CPG and retail companies on commercial excellence such as trends with millennial consumers, new CPG growth model, and alliances on route-to-market
Jun 2018 - Jun 2019
Associate
Focus on CPG/retail practice, served large High tech, confectionery, food, retail clients on a variety of of topics including digital strategy and implementation, investment strategies evaluation, and channel sales optimization
Aug 2016 - Jun 2018
Sep 2014 - Jun 2016
Performance Improvement Consultant
Jan 2014 - Sep 2014
Transaction Advisory Services --Senior
Jul 2010 - Feb 2014
Team & coworkers
Colleagues at Bluemercury
Other employees you can reach at bluemercury.com. View company contacts →
ND
Nicholas Dillon
Colleague at BluemercuryNew York, United States
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JM
Janiah Mckelton
Colleague at BluemercuryAtlanta, Georgia, United States
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JO
Jennifer Oberst
Colleague at BluemercuryNew York City Metropolitan Area, United States
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NB
Neelab Barekzai
Colleague at BluemercuryFalls Church, Virginia, United States
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RK
Riley Knotts
Colleague at BluemercuryPompano Beach, Florida, United States
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QC
Quincey Castro
Colleague at BluemercuryDallas-Fort Worth Metroplex, United States
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JS
Jerry Smith
Colleague at BluemercuryPagosa Springs, Colorado, United States
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JG
Jared Gietzen
Colleague at BluemercuryChicago, Illinois, United States
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DJ
Debra Jigarjian
Colleague at BluemercuryWoodcliff Lake, New Jersey, United States
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JM
Jessica Minter
Colleague at BluemercuryGreater Philadelphia, United States
View →
Nicholas Dillon
Colleague at BluemercuryNew York, United States
View →
JM
Janiah Mckelton
Colleague at BluemercuryAtlanta, Georgia, United States
View →
JO
Jennifer Oberst
Colleague at BluemercuryNew York City Metropolitan Area, United States
View →
NB
Neelab Barekzai
Colleague at BluemercuryFalls Church, Virginia, United States
View →
RK
Riley Knotts
Colleague at BluemercuryPompano Beach, Florida, United States
View →
QC
Quincey Castro
Colleague at BluemercuryDallas-Fort Worth Metroplex, United States
View →
JS
Jerry Smith
Colleague at BluemercuryPagosa Springs, Colorado, United States
View →
JG
Jared Gietzen
Colleague at BluemercuryChicago, Illinois, United States
View →
DJ
Debra Jigarjian
Colleague at BluemercuryWoodcliff Lake, New Jersey, United States
View →
JM
Jessica Minter
Colleague at BluemercuryGreater Philadelphia, United States
View →
4 education records
Minyi Su education
Master Of Business Administration (Mba), Strategic Management
The University Of Chicago Booth School Of Business
Master Of Business Administration - Mba, Global Exchange Program
University Of Cape Town
Master Of Accounting
The Ohio State University, Fisher College Of Business
B.B.A, Finance & Accounting
Guangdong University Of Foreign Studies (Gdufs)
FAQ
Frequently asked questions about Minyi Su
Quick answers generated from the profile data available on this page.
What company does Minyi Su work for?
Minyi Su works for Bluemercury.
What is Minyi Su's role at Bluemercury?
Minyi Su is listed as Head of Marketing @Bluemercury | ex-McKinsey| ex-ELC | Chicago Booth MBA at Bluemercury.
What is Minyi Su's email address?
AeroLeads has found 2 work email signals at @mckinsey.com for Minyi Su at Bluemercury.
What is Minyi Su's phone number?
AeroLeads has found 3 phone signal(s) with area code 917 for Minyi Su at Bluemercury.
Where is Minyi Su based?
Minyi Su is based in New York, United States while working with Bluemercury.
What companies has Minyi Su worked for?
Minyi Su has worked for Bluemercury, David Yurman, The Estée Lauder Companies Inc., Mckinsey & Company, and University Of Chicago Booth School Of Business.
Who are Minyi Su's colleagues at Bluemercury?
Minyi Su's colleagues at Bluemercury include Nicholas Dillon, Janiah Mckelton, Jennifer Oberst, Neelab Barekzai, and Riley Knotts.
How can I contact Minyi Su?
You can use AeroLeads to view verified contact signals for Minyi Su at Bluemercury, including work email, phone, and LinkedIn data when available.
What schools did Minyi Su attend?
Minyi Su holds Master Of Business Administration (Mba), Strategic Management from The University Of Chicago Booth School Of Business.
What skills is Minyi Su known for?
Minyi Su is listed with skills including Auditing, Internal Controls, Tax, General Ledger, Accounts Payable, Accounts Receivable, Banking, and Accounting.
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