Grew and developed the marketing team from two to nine. Led all marketing and communications, including strategy, social media, email, content, video, campaigns, and events. Spearheaded annual global Hour of Code campaign that has reached over a billion engagements in 180+ countries. Engaged celebrities and influencers in support of our mission: Stephen Curry, Melinda Gates, Katy Perry, Ciara, and more. Secured 60 Minutes segment on the tech gender gap. Served as interim Director of Development in addition to leading the marketing team from 2019 to 2020, raising over $25M.

Led PR, community and social media teams and agency. Developed go-to-market and brand evolution strategies. Managed brand marketing campaigns with celebrity and industry partners (Jason Derulo, Luke Bryan, iHeartRadio Music Festival, and more).- Measured and tracked brand awareness, consideration, and satisfaction.

Built and ran a marketing and communications consulting agency that served over 60 technology, retail, service, and nonprofit clients.

Defined product positioning and packaging as SaaS. Launched re-branded, re-positioned website and sales enablement tools. Led marketing and demand generation campaigns.

Led primary and secondary market research and repositioned evolving B2C product offering to B2B information integration and retrieval platform. Managed lead generation and sales enablement.

Led an applications initiative, launching Tumbleweed's first application on its secure document delivery platform, drawing customers like Datek, TD Waterhouse, and Chase.

Facilitated sales of secure Internet document delivery solution through channel partners such as UPS and IPC (USPS, Canada Post, La Poste).

First marketing hire as employee 7. Created marketing plan and managed distribution channels for flagship shrinkwrapped portable document publishing product, Envoy.