Freelance live2d animation rigger and vtuber character designer since 2023. Translator and localization of in-game texts since 2022.
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Gameplay And Quest DesignerFunplus Mar 2023 - Sep 2023Beijing, China■ Monetization Strategy Optimization:Developed and refined monetization strategies by leveraging user segmentation and funnel analysis, optimizing user acquisition (UA) flows and retention mechanics. Contributed to A/B testing for ad creatives and in-game offers, resulting in a day-two payer conversion rate exceeding 10%.■ User Research: Conducted research on competitive and cross-category game mechanics to collect diverse user requirements. Prioritized solutions based on resource allocation and implementation costs.■ Process Configuration: Collaborated with art and development teams to design in-game tasks, enhancing player immersion and flow experiences through optimized process configurations.■ Script Writing: Wrote game advertising material and scripts for certain cutscene sequences. Produced AI-generated illustrations for game assets.■ Feature Integration: Developed the main narrative outline for game features, ensuring seamless integration between gameplay and storyline by coordinating with world-building content.■ Gameplay Design: Designed mini-games that align with the game’s progression. Conducted acceptance testing and fine-tuning to improve player experience. -
Narrative DesignerBattlecry Game Studio Jun 2021 - Aug 2021Shenzhen, Guangdong, China■ Narrative Writing: Wrote full English scripts for the game’s storyline, including the main phase outlines and key narrative arcs.■ Asset Allocation: Curated licensed music and sound effects from various websites, and coordinated with composers to create new audio assets for narrative module integration.■ Cinematic Configuration: Configured narrative modules for new game versions, designing fresh storylines and developing in-depth character backstories.■ Feature Integration: Adjusted the game’s narrative and world-building to align with gameplay mechanics and difficulty progression, ensuring seamless cohesion between story and gameplay.
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Game DesignerNetease Games Aug 2020 - Feb 2021Hangzhou, Zhejiang, China■ Character and Worldbuilding: Created character profiles and conducted reference research for card-based characters. Collaborated with the art team to refine character designs.■ Music Planning: Drafted music requirements for the game and coordinated with the audio department and Japanese music production team to create 15 in-game music tracks.■ Narrative Writing: Developed outlines for side quests, PV scripts, and gameplay-related narrative documents. Created scene scripts and managed the integration of sound effects and music for narrative sequences.■ Cinematic Direction: Configured in-game cutscenes, providing feedback on camera angles, composition, and character positioning. Worked with developers to improve tools for cutscene creation.■ Data Research: Conducted research on popular game music and ACG (Anime, Comics, and Games) character designs. Compiled reports and extracted key insights to optimize character design for card-based roles. -
Teaching AssistantGss Summer School Jul 2019 - Aug 2019Beijing City, China
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Consulting AssistantEnreach Education Jul 2017 - Aug 2017Shenzhen, Guangdong, China -
Graphic DesignerKey Design. Co,. Ltd Jun 2015 - Aug 2015Shenzhen, Guangdong, ChinaBranding design, including pamphlets and business cards.
Minyu Zeng Education Details
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Media Design(Gid) -
Global Innovation Design(Gidv) -
Global Innovation Design(Gidv) -
Illustration -
Architecture -
Don Mills Collegiate InstituteHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Minyu Zeng
What is Minyu Zeng's role at the current company?
Minyu Zeng's current role is Game Designer, Interactive Media Designer.
What schools did Minyu Zeng attend?
Minyu Zeng attended Keio University, Imperial College London, Royal College Of Art, Rhode Island School Of Design, Rhode Island School Of Design, Don Mills Collegiate Institute.
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