Business Brand Partnership
Current1. Planning Solutions:- Pitch and design full-year marketing solutions for top-tier FMCG brands, including the Joint Business Plan (JBP). Result: 90% of brands joined the JBP in 2024.2. Operational Work:- Internal:+ Collaborate cross-functionally to secure and schedule marketing assets for brands, ensuring successful outcomes.+ Monitor the performance of marketing solutions to ensure positive returns for brands.+ Develop business strategies based on insights from marketing performance reports.- External:+ Media Performance: Closely tracked and supported brands with insightful solutions from the functional side to improve ROAS, CR, CTR, drop-off rates, etc.+ Quickly adapt and propose new initiatives for brands aiming to maximize GMV and shop visits on campaign days. Outstanding Success: Planned and supported Reckitt exceed 115% sales targets during the 2023 Regional Super Brand Day, achieving the top rank in 5 SEA markets.+ Execute various campaigns including Regional Super Brand Day, Super Brand Day, Super Mall Launch, Mega Campaign, O2O, KOL workshop, etc. Outstanding Success: Planned and executed a KOL workshop that helped Unilever boost AMS GMV by 2.5x and successfully launch U-Club on Zalo in June 2024.Key brands: Unilever, Reckitt, Fine Today, Vinamilk, Friesland Campina, TH True Mart, Kinh Đô Mondelez, etc.
