Min Yuan Lim Email & Phone Number

Malaysia

• Act as a 360° marketer in developing brand communication strategies and retail marketing proposals to increase the sales leads and boost the shopper traffic into the store.• Developing content calendar and blasting schedule for SMS and EDM to drive brand awareness and sales conversion.• Working closely with the CEO and sales team to align all the promo mechanisms and marketing communications strategies tied to business goals and brand identity.• Assist business development manager in new store expansion projects and in charge of new store opening launch.• Liaise with influencers/KOL for social media engagement and advise on the promotional content angles.• Liaise with advertising agencies, designers, copywriters, and vendors to prepare all the ATL & BTL materials.• Collaborate with the mall marketing team to increase the brand exposure of our products through advertisement placement and social media posting.• Curate all the communication materials with PR agencies to convey the brand image of premium fashion brands.• Manage all the marketing projects to end-to-end process linking all the Sacoor brands such as Sacoor Brothers, Sacoor Outlets, Sacoor Blue, and Sacoor One.

Malaysia

• Act as a managerial level all-rounder marketer in strategic marketing planning includes of marketing activation, digital marketing, PR, social media marketing, and influencer marketing for Toshiba TV Malaysia which is a Japanese TV brand owned by the well-known China multinational consumer electronic company Hisense.• Develop and execute marketing plans for seasonal promos to drive TV sales and increase brand awareness through collaboration with international and local teams.• Managing external partners such as PR agency, Digital Marketing agency & vendors.• Mainly responsible for social media marketing including social media content creation and managing all the social account pages includes of FB, IG, TikTok & YouTube.• Key person in assisting the KOL management includes of researching and sourcing KOLs, liasing and discussing the product review angles with KOLs. • Working closely with an external ad agency in planning digitals ads such as FB ads and Google ads. Mainly focusing on discussing the ad angles and strategies of every ad campaign and analyzing the ad performances.• Updating website content update regularly. • Assist manager in all the ALT and BTL activities to ensure smooth workflow.• Day-to-day liaising with inter-department and HQ for gathering product info, project planning, and product launching. • Analyse and monitor the competitor movement on customer buying trends to enhance the overall customer purchase experience regularly.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Act as a senior marketing executive in Consumer Electronic department - AV/TV for executing all ATL and BTL marketing campaigns.• Liaising with Retail Marketing, Corporate Marketing, and Product Management team daily in discussing and planning all the marketing plans and communication campaigns for the TV department.• Localize all the promotional marketing campaigns and communications by aligning with the global guidelines set by HQ.• In-charge of social content planning for all the social media platforms such as Facebook and Youtube to promote all the products of TV and Soundbar with marketing objectives of increasing brand awareness and driving sales leads.• Taking charge of liaising and managing with Samsung’s official appointed media agencies in executing and planning all the media campaigns which involves preparing the media budget plan, strategizing the social content and reviewing the digital marketing strategies.• Compile and review all the global asset materials of website content for developing localized Product Detail Page (PDP).• Proofread and review all the lifestyle journal article before it goes live on the official website.• Downloading all the social asset material from global sources (PVI) and planning the content to publish it in various offline and online media platforms.• Managing the CDM campaigns via Email Marketing by curating each key message and content direction for both email and mobile push-out notification.• In-charge the whole deployment process of email and Samsung Mobile Push-Out (MPP) from the stages of blasting to reporting.• Advise and evaluate all the social content and creative visuals based on the local adaption guidelines and product features hierarchy.• Planning the social posting timeline with the digital team.• Proofread all the press articles before it publishes on news media.• Propose and prepare online promotional campaigns to drive sales leads.

Kuala Lumpur, Malaysia

• Business development to bringing in new clients via consultations with new clients on various social media marketing tools and strategies such as Facebook Marketing, YouTube Ads, SEM, WhatsApp Marketing suitable for their company product/brand.• Arrange meeting with new clients to advise and discuss further about their social media marketing plan.• Servicing client on daily basis to ensure all the projects meet their requirements and expectations.• Managing social media team which is made up of project manager, ads manager, copywriter & designer.• Dealed with the corporate clients from consumer goods and manufacturing such as T3 Malaysia, Grand Millenium Hotel, Empire Hotel Subang, Ibis Hotel,Nu Sentral, Isetan, Mah Sing Group Berhad, MYNIC Berhad, Mayfair Bodyline, Coway and more.• Organizing weekly team meeting to align all team members with the same direction and project goals.• Analyzing and interpreting overall clients’ Facebook page performance based on the Facebook Insight data in terms of the total number of engagement, impression and reached by monthly basis.• Pitching for new businesses and preparing social media marketing proposal.• Act as the main person in charge in the company in handling social media influencers projects including acquire new influencer for the client based on the client product suitability.

Kuala Lumpur

• Servicing clients’ communication projects on daily basis to ensure the quality outcomes are aligned with their requirement.• Pitch interviews and new story angles with potential target media to create positive news coverage.• Act as media relations to develop good relationship with media through media drop, sending media invitation and making follow up calls.• Build strong media database in Penisular Malaysia which consists of lifestyle, entertainment, news and business desk in both broadcast, print and online.• Taking prompt action in dealing crisis issues.• Create interesting contents and take full responsibility of socialmedia communication project by updating social media platformssuch as Facebook, Instagram and Twitter on daily basis.• Monitor and analyse social media engagement by tabulating allcrucial data in a weekly insight report.• Produce media clipping report by monitoring and evaluating newscoverage of clients.• Assist in creating PR Brief to pitch new business.• Coordinate and organize pre and post media events.

Kuala Lumpur, Malaysia

•Daily newspaper monitoring by reading all the main three languages of newspaper in Malaysia to regularly monitor and keep media clippings of client news.•Monitoring, tabulate and evaluate all the media coverage of client news and their competitor news from the industry sectors such as consumer technology and telecommunication in order to assist the senior associates to produce monthly reports.•Monitoring online media coverage on various websites and blogs. •Calculate PR value of the news coverage based on the ad rates card of each media publication.•Compile all the media clippings of press and online news coverage and then send it to clients for keep updating them on a daily basis. •Make media call to various targeted media for sending out media invitation of the client events, checking the publication date of press releases and attendance confirmation (RSVP) of journalist for coverage of the client events.•Prepare media kits for client’s press conference and event.•Meeting with media for discussing the media rates card and advertorial sales.• Update the latest contact list of media outlets in Malaysia from time to time being for usage of keeping in touch with the media and build up good relationship between client organization and media.•In-charge of media registration during press conference and event launching.

Kuala Lumpur, Malaysia

•Everyday keep track the latest news coverage about the company artists by collecting media clippings from print and online materials of various media press and broadcast outlets in Malaysia such as newspaper, magazine, radio and news website & social networks. •Filing the latest weekly charts of local and foreign artists such as United State & Australia broadcast media to keep track the listenership demands of the song.•In-charge of media registration during concert and promo tour of artists.•Negotiate with media on the airing timeslot of news coverage and review of artist in print and broadcast media. •Deliver CD and merchandise of artists to service local broadcast and press.•Create contest to give out the artist CD and merchandise as marketing and publicity skill through social networking Facebook and Twitter.•Update and keep contact with the media regularly to build up good relationship.•Plan and coordinate the media events such as press conference, concert and promo tour with colleagues.

Bachelor Of Arts (Mass Communication), Broadcasting, Public Relations, Journalism, Marketing, Bachelor Of Arts (Mass Communication)

Bachelor Of Arts (Mass Communication), Double Major In Broadcasting & Public Relations

Activities and Societies:  Student consultant for Education Booth of Curtin University Sarawak at The Star Education Fair and briefing.

Spm

Activities and Societies: • Vice President of Tourism Club Chan Wa • Vice Treasurer of Bowling Club Chan Wa