Minyu Gao Email & Phone Number

Beijing, China

• Admin for Oracle Eloqua marketing platform. Built and managed all areas of platform, including segmentation, emails, web forms, landing pages, campaigns, programs, database hygiene, SFDC integration, custom reporting.• Built nurturing campaigns and leveraged lead scoring model to push hot leads to SFDC. • Generated reports by various tracking, including UTM tagging, GTM and heat map tracking, surveys and real-time user behavior monitoring. • Ran thorough tech audit regularly to make sure all pages are indexed and accessible.

Beijing City, China

• Generate DCM ad tracking code based on the spot plan. Compare DCM data with media data to figure out the cause of data gap. Monitor ad performance and make suggestions on the following spot plan on media choosing. • Generate Google Analytics and DoubleClick Floodlight tracking code for clients’ website. Monitor web traffic to analyze the performance of advertising and SEM campaigns and active users’ behavior.• Provide clients monthly website and advertising reports. Give advice on the multi-channel strategy based on the performance of various traffic channels, on website layouts and page optimizations on the basis of user behavior. • Develop media performance evaluation platform, analyze single user’s behavior from online ad impression to behavior on landing page till conversion, and assess ROI throughout the whole process.

Greater Boston Area

• Execute SEO monthly report via Conductor platform, analyzing keyword, on-page and social media performance.• Execute PPC weekly and monthly report for clients based on data from Google AdWords, Google Analytics, Microsoft AdCenter and Facebook, forecast the trend and give suggestions on ad posting and customers targeting.• Monitor Google AdWords accounts and execute reports regularly. Improve ad performance by posting new ads, adding negative keywords, optimizing bidding price, changing campaign settings and updating target customers. • Conduct keyword research, keyword maintenance, keyword mapping, backlink mapping, backlink outreach, AB testing and technical audit during clients’ SEO on-boarding and web maintenance process.• Responsible for website QA test before website launching and verifying new ideas via AB testing after launching the website to improve customer experience and conversion rate, especially on mobile devices.

Greater Boston Area

● Use Google Adwords to track website traffic and analyze keywords performance.● Write ads copy on Google, Facebook and LinkedIn for clients.● Have phone meeting with clients and get to know clients' main concerns.● Clean data and create piviot talbe in Excel for monthly report analysis

Master'S Degree, Marketing Analytics

Certificate, Business Analytics

Bachelor'S Degree, Accounting