Marketing Manager
Buklet Llc
Украина
Work in the head company of bookstores network.- The management of the department- Analysis of market competitors, market research (qualitative and quantitative)- Formation of a marketing plan, advertising budget- Organization and control of the passage, marketing, and promotional activities to build demand and sales promotion- Negotiations and presentations- The organization of effective PR, writing texts of articles, press releases, and others.- Development scenarios commercials (video and audio), production control rollers- Liaising with the media in Eastern Ukraine- Media Monitoring- Participation in the design of the concept of BTL-actions, monitor the passage of shares in the regions- Coordinate the work of agencies BTL- Organization and control of production POS- materials- Involvement and supervision over the execution of the obligations of advertising agencies- Analysis of competitors' advertising campaigns- Development of the concept of the site (online catalog, in the long run, an online store) coordination and control of the performers, filling the site content- Preparation and holding of meetings with writers- Organization and control of activities to opening stores- Joint activities and events with publishers- Development and implementation of loyalty programs
