Michael L. Peacock Email & Phone Number

Nashville, Tennessee, United States

Bach to Rock (B2R), America's Music School offers students a well-balanced music education. By teaching theory and technique using music that students know and love, B2R develops musicians of all ages who enjoy performing, recording in our studio, and even songwriting and composing original music.

Nashville, Tn/Atlanta, Ga

• Optimizing existing Web content for consumer-facing, B2B websites, and personal/non-business sites• Creating, developing, and implementing content strategy to meet clients’ needs (Search Engine Optimization [SEO], improved engagement, etc.)• Conceiving, developing, and orchestrating implementation of Web content strategy and information architecture/design• Managing editorial process for writing, editing, and proofing both original and adapted content• Writing and/or maintaining blog posts, whitepapers, and general content• Clients include Carabiner Communications, Lovell Communications, Good People Creative, Nashville NonFiction, Hi5 Creative, The Weather Channel, ARKE Technologies, and Social Espionage

Wherever I Have My Computer

Freelance Writing, Editing and Content Strategy and Development

Atlanta, Ga

• Worked closely with both Global Business Services (GBS) and Global Information Technology (GIT), loosely referred to as GBTS, leading and supporting a wide range of communication efforts across a variety of mediums and channels• Assessed the existing state of communications for GIT and made recommendations for ongoing/future communications planning and protocols based on needs of leadership, clients, client-facing associates, etc.• Supported development and led execution of internal Global IT communication and engagement strategy and supporting programming including, • Developed and managed a GIT-specific communications editorial calendar• Managed the Global IT facing function site within The Coca-Cola Company’s portal• Wrote, edited and proofed News & Announcements articles, leadership messages, and other promotions (news items, event announcements, etc.)• Implemented and instituted new capabilities and technologies to engage the global organization virtually • GIT monthly “Push” newsletter recapping top news items and highlighting current resources, etc. • Regular “chatter” activity from GIT account reinforcing important news items and/or timely events and/or deadlines as part of the “chatter” social network/community• Manage Global IT communication channels/feedback mechanisms (the Global IT email inbox, internal social media tools, comment threads on Coca-Cola portal news articles)• Tracked and interpreted GIT function site metrics (video, email readership, etc.)• Developed and implemented client-facing communications plans as needed• Provided ongoing support for Coca-Cola’s “Our Digital Workplace” team and the collaboration strategy communications (deadlines, milestones, training, updates, etc.) • Scripted, shot, and edited internal videos for presentation at meetings (both GBS and GIT) and for subsequent ongoing viral consumption

Atlanta, Ga

• Responsible for Communications Portal for Global Interactive Marketing including internal push email marketing programming and internet management• Developed and managed the global digital marketing communications calendar aligning with marketing trends and focused on sharing across all Coca-Cola markets globally• Worked directly with internal and external subject matter experts to capture emerging media best practices resulting in authored and published content focused on best in class digital marketing • Assisted in defining Coca-Cola’s standards and practices for Social Media resulting in authored and published Social Media Playbooks • Created podcasts, video blogs and textual content in support of Coca-Cola’s sales organization

Atlanta, Ga

• Managed internal communications portal and related external website including weekly and daily updates• Responsible for all writing, editing, and proofing of new editorial, journalistic and entertainment content • Tracked and managed all site content leveraging a content matrix• Worked directly with Information Architecture and business leaders to generate, craft, and optimize meaningful content

Greater Atlanta Area

• Specialized in writing permanent sales and marketing materials as well as seasonal sales campaigns• Created and optimized web content for consumer-facing and B2B sites• Developed numerous supporting PowerPoint sales presentations • Authored call scripts to support sales efforts• Clients included J. Aaron Cast Stone, Palermo Cast Stone, Concrete Solutions, Stone Décor, Iron Design

Greater Atlanta Area

• Wrote, edited and proofed technical proposals and marketing documents for Pharmacy Benefits Management, Medicaid Management Information Systems, and Decision Support System • Researched and wrote federal and state level contract bids• Verified facts, monitored technical advances, and tracked system development for marketing and proposal purposes• Wrote and maintained standards handbook• Researched state/federal legislation and monitored industry trends

Greater Atlanta Area

• Authored, edited, produced high-quality Solution Documents to IBM clients including Harrah’s, USVI, American Heritage• Edited and proofed content for Website development projects including Harrah’s and USVI• Developed user-centric Content Strategies optimized sustainability • Captured and organized client requirements and design direction for Web projects

Atlanta, Ga

• Acted as Public Information Assistant, writing Viewer Response reports for CNN personnel and representing the viewing audience in day-to-day CNN operations • Coordinated Video Production including handling and processed incoming satellite video feeds for CNN networks• Maintained Media Operations circulation shelves and logged live events• Supervised CNN Student Bureau participants on news writing, field shoots, video editing and production• Produced original footage for HBO Family's "What Matters"

Fayetteville, Arkansas Area

• Developed and taught daily lesson plans for freshman English Composition I and Composition II • Taught two classes per semester• Created and graded writing assignments and tests

Steamboat Springs, Co

• Tutored learning disabled students in reading and writing skills• Tutored international students in English language skills• Assisted general student population with assignments on as-needed basis

Ma, English

Master of Arts in English Literature, GPA 4.0

Ba, English, Philosophy, Music

Bachelor of Arts in English Literature and Philosophy, GPA 3.1