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Performance marketing specialist with experience in app marketing for games/brands with heavy direct response focus
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Owner1-800-D2CLos Angeles, Ca, Us -
Chief Executive Officer And FounderKlay Media 2018 - PresentLos Angeles, California, Us -
PrincipalGrld Ventures Llc Jul 2021 - PresentLos Angeles, UsGRLD Ventures is a family office led by a dedicated team of experts with decades of experience in digital marketing, performance strategy and sophisticated commercial legal and regulatory consulting. With team members strategically located in Los Angeles, CA, Chicago, IL and Charlotte, NC GRLD is constantly seeking new opportunities across the continental US and abroad. -
Director, Us Sales At Cheetah MobileCheetah Mobile Aug 2017 - Aug 2018Beijing, Beijing, Cn -
Director Of Sales, Performance SolutionsEmx Digital 2018 - 2018
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Vp, Global Client ServicesFyber Nov 2015 - May 2017San Francisco, California, Us-Manage Fyber's Global Client Services Team consisting of 20+ Account Managers across San Francisco and Berlin-Drove Fyber’s Mobile User Acquisition Strategy to grow revenues with leading App Developers, Agencies, Advertisers and Ad Network-Drive Account Management processes, including training on upsell/cross-sell strategies, setting individual and team revenue targets, and projecting overall revenue growth-Lead cross-departmental task forces with Operations, Product, Sales, and Engineering teams to brainstorm product improvements and centralize client feedback, resulting in new ad features-Design the handover process between Sales and Account Management teams, implementing appropriate documentation in Salesforce and outlining the timeline for account ownership -
Sr. Director, Client Services, AmericasFyber Apr 2012 - Nov 2015San Francisco, California, Us-Launched the U.S. Client Services Team to include 13 account managers, overseeing 75% of overall company revenue and strategic advertising accounts-Initiated the development of the Ad Operations team to help brainstorm smarter ad optimization and campaign strategy-Owned outbound and inbound sales process, onboarding over 200 clients and organizing account planning strategy -
Senior Account ManagerAdknowledge Inc Mar 2010 - Mar 2012● Manage all the US clients and ad networks purchasing inventory on Super Rewards tallying over $1,000,000 monthly revenue.● Prospect new clients to purchase Adknowledge inventory on CPC, CPI,CPV, CPA, CPM● Evaluate publishers and optimize advertiser performance to extract maximum revenue from each campaign maintaining ROI, Retention, and LTV● Work closely with Corporate Finance in preparing monthly invoices and in the collection process of the Super Rewards Domestic team.● Manage and optimize campaigns for both Domestic and International sales teams● Account Management team liaison to Display Traffic Department● Negotiate deals with Application Developers who want to drive traffic to their social applications● Handle daily relationships of 100+ accounts across Social, Web & Mobile● Assist in building out the User Acquisition Program of SuperRewards● Plan and execute new features in Bidsystem needed to support CPI campaigns● Helped grow the CPI product from $0 to $300,000+ in monthly revenue● Work with the largest gaming advertisers: Zynga, Sony, Playdom, EA, Konami & Kabam
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Account ManagerCpx Interactive Jun 2008 - Mar 2010New York, Ny, Us● Generate and manage over $500,000 in monthly revenue● Analyze and clarify daily discrepancy levels for campaigns● Coordinate client invoices with A/R Department● Evaluate publishers and optimize advertiser performance to extract maximum revenue from each campaign● Conceptualize new campaigns based on existing back end goals of similar offers● Formulate and implement new advertisement ideas with Creative Department● Identify user behaviors and develop specific campaigns for said user -
InternNbc Universal 2008 - 2008New York City, Ny, Us● Audited client invoices.● Balanced cash and corporate bank accounts● Performed cost report analysis, including forecasting financial costs per project and budgeting department expenditures
Mike Pollack Skills
Mike Pollack Education Details
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Yeshiva UniversityFinance And Accounting -
Yeshiva University, Sy Syms School Of BusinessFinance And Accounting -
Unsw
Frequently Asked Questions about Mike Pollack
What company does Mike Pollack work for?
Mike Pollack works for 1-800-D2c
What is Mike Pollack's role at the current company?
Mike Pollack's current role is Owner.
What is Mike Pollack's email address?
Mike Pollack's email address is mp****@****dge.com
What is Mike Pollack's direct phone number?
Mike Pollack's direct phone number is +4930609*****
What schools did Mike Pollack attend?
Mike Pollack attended Yeshiva University, Yeshiva University, Sy Syms School Of Business, Unsw.
What skills is Mike Pollack known for?
Mike Pollack has skills like Media Buying, Online Lead Generation, Strategic Partnerships, User Acquisition, Online Marketing, Digital Strategy, Hustle, Account Management, Mobile Marketing, Digital Media, Web Analytics, Cpa Advertising.
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