Michael Potts Email & Phone Number

Manchester, GB

Sydney, NSW, AU

I lead a globally-focused team of Business Development Support and Presales Support professionals, leveraging Brambles' Digital Customer Solutions (DCS) to drive significant value for both current and future customers, by addressing complex challenges, and helping to supercharge their supply networks.

Addlestone, Surrey, GB

Addlestone, Surrey, GB

Responsible for creating & delivering the Business Development strategy for CHEP Northern Europe, focusing on the needs of the customer, and bringing teams together from across the company - Commercial, Finance, Marketing & Operations - to deliver solutions which work for both the customer & the business.Reinvigorated the Business Development function.

Addlestone, Surrey, GB

• Established the Market Insights team, building and managing a diverse international team based across Europe.
• Use insights to drive problem-focused growth campaigns, using market sizing, attractiveness and ability to win metrics to prioritise areas of focus – leading campaigns from start to finish, collaborating with local.
• Delivered a number of Scenario Planning sessions for country leadership teams in both the UK and France, to encourage thinking outside the box & new strategies – topics included Impact of Brexit and eCommerce.
• Created an internal knowledge-sharing app, and combine data from this with external market data to feed into business strategy.
• Implemented a Europe-wide market segmentation to drive sales enablement and business retention plans. This has enabled the identification of multiple growth opportunities, and the development of Ideal Customer Profiles.
• Produced macroeconomic overview for the company’s Investor Day, and have written a number of board papers for discussion.

Addlestone, Surrey, GB

• Built & executed the marketing plan with focus on improving brand reputation, growth, building value propositions & driving sales – using both Funnel Camps, and the Miller-Heiman approach.
• Brought CHEP’s marketing up-to-date using both above and below-the-line techniques, with digital marketing campaigns using social media, PPC and online advertising, backed up by targeted offline media campaigns.
• A key member of the UKI Management Leadership Team – driving strategic improvements for the UKI business, linking between the business and the Country Executive Team.
• Project lead for the overhaul of CHEP’s content & communications strategy, working closely with teams from all across Europe (and beyond).
• Worked with the commercial team to build a sector based segmentation, providing a structure on which to build value propositions for each sector of the UK Market – ensuring a better service for the customer.

• Delivered double-digit like-for-like sales growth by building targeted segmentation-based marketing plans (both online and offline), focusing on relevant benefits to our customers, e.g. ‘time saving’ for busy.
• Used previous experience along with new ideas & innovations to hit strong growth, customer acquisition and retention targets. Examples of big wins included the successful launch of the Delivery Saver Loyalty Scheme.
• Worked alongside the UK & International marketing teams to leverage experience, to develop solutions appropriate for the Irish market – this ability to network is one of my main strengths.
• Led a team of 3 people based in the UK and India, with a number of additional dotted line reports based in India. I lead through fairness, engagement and trust – allowing people to work with autonomy where possible.

Welwyn Garden City, Hertfordshire, GB

• Developing and owning best practice blueprints for the online grocery and non food operating model for digital channels marketing including SEM, Social Media, Email, Affiliates and Digital Media.
• Developing ongoing tracking and reporting capabilities - both through data reporting and market research.
• Working across 8 markets to identify opportunities for improvement through global working, acting as a knowledge sharing champion.
• Working closely with a number of in-country dot com teams to support, guide and shape their digital marketing plans to ensure optimal ROI across digital marketing.
• Work with the international dotcom and stores team to ensure digital marketing plans and activity support the business plans.

Welwyn Garden City, Hertfordshire, GB

Managing the development and implementation of Insight for Tesco.com's International business.

London, CO

Helping to plan, run and deliver the world's largest study of online behaviours and attitudes - Digital Life (www.tnsdigitallife.com).I work with a wide range of people throughout the TNS business, from the Global team to individual market teams, to ensure the successful delivery and application of the DL project - liaising with our local contacts in 60.

London, CO

Assistant to the Global CEO, putting together Internal Communications, building client relationships and strategic thinking.

London, CO

Having joined the Graduate Scheme in 2007, I spent time in 4 different areas of the business, working for a number of bluechip companies. I was promoted to the position of Executive upon completing the Grad Scheme, and again promoted to my current level of Consultant.My role involves project management of projects of varying sizes, building and maintaining.

London, Greater London, GB

Working on a number of different accounts, mainly Purina, gaining some agency-side experience over the summer before I returned to University.I helped with the brand planning process, brainstorming and researching ideas to help plan how Purina's brands could look to market themselves digitally in the coming year(s).

St. Louis, MO, US

I worked at Purina as part of my placement year at university, in the Dog Marketing team, mainly on the Bakers brand.I worked on developing the website, helping to organise crufts, and analysing market research data, reporting back to the Brand Manager and Marketing Director.

Bsc, International Business With French

Education record