Working alongside some truly wonderful and talented people, redefining the new age of full service 'ad' agency and what that will become in the new world.I am a partner in this small and specialized agency. We work with a unique assortment of transitioning clients - these are those at a point of inflection and ready to take their brands, their businesses and marketing to the next level. It is called a point of inflection because the moves they make here are really going to matter to their trajectory.We keep it Real. Minus all the BS. And we keep it Full Service through our very unique collection of skill-sets as well as bringing in Liquid Talent when a new skill is required - there are no cookie-cutter scenarios. Our clients range from DIGITAL NEXT - that next step of digital transformationCHALLENGER CREATIVE - That disruptive breakthrough brand looking to break the rulesSALES ENABLEMENT - More focus on that Last Mile before purchase that most agencies ignoreNEXT LEVEL XM - State of the Art application of Experiential Marketing for a bolder take on this areaEMBEDDED MARKETING - many of our clients are making their first moves into Marketing and need baseline support and consultation from people they can actually trust.

FRACTIONAL/FREELANCE STRATEGY@ Agencies: BROKEN HEART LOVE AFFAIR, SID LEE, DDB, JOHN ST., JUNIPER PARK/TBWA, FORSMAN&BODENFORS, MILESTONE + 10 more.FRACTIONAL & CONSULTING ROLES @ Client-side: CAMPARI GROUP CANADA (Fractional Insights Director), GREAT GULF (CMO), FANTRAX - (Brand & Media)Working with North American & some Middle Eastern marketing teams and their agencies to create, analyze and measure the most successful go-to-market communications & brand strategies. Recent projects include:- BET99 Austin Matthews Ambassador Content & Commercial Campaign- Collaborator at Multi- a design-first, neuro-diverse new agency concept- Complete ground-up Brand Relaunches for 4 Canadian Marketing Agencies- Branding & Launch of Onlia; a new auto insurance company in Ontario that is committed to making Canada safer, contracted to DDB Toronto- Brand Communication Strategy support for the global VW creative AOR review, also with DDB- ReBranding of the Qatar Football Association in preparation for FIFA 2022 World Cup in Doha, with SDI MKTG- Consulting with various agencies and clients direct on smaller projects and creating planning methodologies and running workshops ; including Innovation labs & sprints for clients & agencies- E-commerce & MarTech audits & development programs for clients - a new discipline with a new partner onboard - Coordinating Agency Reviews/RFP processes for small and mid-size clientsBRAND NEW- currently working with a collective of freelancers that include senior creative & design directors, an animation artist, digital & social strategists, data & marketing technology consultant as well as writers and a production team - a virtual agency for clients who need a more full service experience

VP - Strategy & InsightsWorking with an old and valued friend, helping the SDI brand to evolve and modernize it's offering - and launch it's new brand - MIDNIGHT CIRCUSWith offices in Canada, USA & the Middle East Communication Strategy:- working with client teams to develop break-through and well told strategiesInsights- developing an Insights practice which mines the over 5million consumer interactions SDI has every year- Creating a performance dashboard & custom online panel/community to generate insights and analytics- Development of ROI discipline and reportingInnovation- working with exceptionally talented team to build out areas like Social & ContentBranding- led branding strategy for the launch of 2 new agency brands within the SDI enterprise. Kite launched summer 2019. Midnight Circus launched in 2022 - visual identity by Sagmeister NYC

MediaCom - working across the network1. Communication Strategy & Brand Innovation2. Building out Social and Content practice for Mediacom3. Business Science Practice4. Launch of Xaxis- Workshop development & facilitation- Led Communication Strategy for the agency's top clients- Launched Mediacom Social + Head of Insights for Canada- Establishing Content Marketing practice- Whitepapers, POV's & Thought Leadership- Member of a great team consisting of Business Science, Insights, Engagement Planners, Social experts, Content & Business Development Pro's