Conceptualize ABM program including identifying account targets, and defining segmentation based on account and industry research, business goals, product maturity, net new logos and cross-sell opportunities, and relationship with the national sales team. Evaluate the accuracy of data in technology stack including 6Sense, Engagio, and SalesForce. Partner closely with these vendors to diagnosis issues, train sales and increase adoption. Supervise agency in development and execution of high-end… Show more Conceptualize ABM program including identifying account targets, and defining segmentation based on account and industry research, business goals, product maturity, net new logos and cross-sell opportunities, and relationship with the national sales team. Evaluate the accuracy of data in technology stack including 6Sense, Engagio, and SalesForce. Partner closely with these vendors to diagnosis issues, train sales and increase adoption. Supervise agency in development and execution of high-end direct mailer resulting in 20% engagement and several meetings with net-new logos. Show less

Managed product release communications for increased feature adoption and customer retention.Conducted market research for understanding buyer personas, business drivers and segmentation.Maintained product playbooks, associated collateral and updated messaging throughout product lifecycle.Developed customer references, testimonials and case studies for external and internal use.Drove product retention and upsell/cross-sell strategies.Supported sales channel with… Show more Managed product release communications for increased feature adoption and customer retention.Conducted market research for understanding buyer personas, business drivers and segmentation.Maintained product playbooks, associated collateral and updated messaging throughout product lifecycle.Developed customer references, testimonials and case studies for external and internal use.Drove product retention and upsell/cross-sell strategies.Supported sales channel with account-based marketing activities.Reported on the performance of products in the market and communicate the results of related sales and marketing efforts. Show less

Served as primary lead for the Lenovo Education segment and manage their $1.2 million annual spend with Dialog Group to establish Lenovo as an industry leader, grow brand awareness, create demand for solutions, generate qualified leads and enable sales teams. Provided subject matter expertise and insights on the competitive landscape, industry trends, target personas, and product launches. Led planning, development, and execution of 12-15 projects quarterly, including annual… Show more Served as primary lead for the Lenovo Education segment and manage their $1.2 million annual spend with Dialog Group to establish Lenovo as an industry leader, grow brand awareness, create demand for solutions, generate qualified leads and enable sales teams. Provided subject matter expertise and insights on the competitive landscape, industry trends, target personas, and product launches. Led planning, development, and execution of 12-15 projects quarterly, including annual go-to-market strategy, positioning and messaging.Defined tactics to best support strategy and develop customer facing materials like product sheets, case studies, white papers, webinars, and digital tools to pull prospects through sales cycle from top of funnel to bottom via 4-6 touch nurture campaigns. Complimented nurture campaigns with awareness activities including media partnerships, industry events, webinars, and robust content strategy for all marketing vehicles Show less

Led collaborative planning (including cross-functional integrated marketing campaign teams) and execution of integrated marketing communications programs that delivered the greatest impact.Managed agency engagement and internal stakeholder relationships.Drove development of messaging, communications, advertising, direct marketing, events, video production, web programs and content plans. Project managed execution of deliverables including: Project timeline development, assignment of… Show more Led collaborative planning (including cross-functional integrated marketing campaign teams) and execution of integrated marketing communications programs that delivered the greatest impact.Managed agency engagement and internal stakeholder relationships.Drove development of messaging, communications, advertising, direct marketing, events, video production, web programs and content plans. Project managed execution of deliverables including: Project timeline development, assignment of project responsibilities, status meetings, and issue/crisis resolution.Owned deliverables through all phases of the creation process, from project brief to legal and stakeholder approval, through to production and delivery.Determined goals, measurement and reporting on all activities. Show less

Managed creative projects from inception to completion. Aligned creative teams with accountmanagement and deliver finished ads to production on schedule while satisfying client expectations.Clients included BMW, John Deere, Compass Bank and AARP.

Developed and implemented consumer go-to-market planning, programs and campaigns in the retail channel with Western Europe, Latin America and North America

Executed global marketing strategy for $35 million integrated marketing program in partnership with DreamWorks Animation and Hewlett Packard (HP) resulting in AMD acquiring more SKU wins with HP and increasing retail sales of AMD-based HP computers by up to 20% in some regions.

Facilitated design work, copywriting, print production and online portal development with external agencies for internal corporate AMD departments.

Sold sponsorships for event, negotiated contracts and fulfilled every aspect of sponsors’ agreement. Edited and managed all aspects of print projects including rodeo program, newsletters, press releases, web content, media guide and schedule of events.