As the Operations Manager for Check in Mexico, I drive the implementation and optimization of cutting-edge digital solutions tailored for the hospitality and retail sectors. My role focuses on enhancing operational efficiency and customer satisfaction through our innovative Order & Pay, Loyalty Programs, and Google Review Management platforms.Key Responsibilities:- Leading strategic partnerships to expand Check’s presence in the Mexican market.- Collaborating with businesses to integrate technology that streamlines operations, increases - customer retention, and boosts profitability.- Overseeing the rollout of our tools across diverse venues, ensuring seamless adoption and measurable results.- Analyzing market trends and feedback to adapt Check’s offerings to local business needs.- Passionate about transforming the way businesses connect with their customers, I strive to position Check as a key player in Mexico’s evolving hospitality landscape.

Driving transformative change for a sustainable future. Orbis42 is on a mission to make our soils healthier, more profitable, and equitable. Join me on this journey as we lead with innovation, shaping a better tomorrow for all. 🌱 #Sustainability #Innovation #TransformativeChange

Responsable for the strategy development & operations in different projects created by LADs : - Motley Ds - Consultation & development for Web3 projects- Metaclaims - An AR layer on top of the real world to stimulate social gathering and reward healthy human interactions. - GNR8 - The build up of an ecological value system for regenerative agriculture.

Responsable for the area`s sales and distribution management in On Trade. With a team of 7 we manage over 10 distributors and assure the sales and marketing strategy is implemented at a 100%.

• Create and set out the Channel strategy for 3 years with reaching results with double-digit (20% average) sales growth each year and grow market exclusivity in core nightlife and event footprint to 98%. • Continually trained a team of 12 with the internal negotiation program year by year and coached them on day by day to assure the right application to grow professionally and reach their individual results over target. • Prepared new route to market execution plan with Change to CCU distributor for On Premise Channel.

• Creating the 2013 channel portfolio strategy for the most important area of Heineken, the North East Region • Implementing all trade programs @ a 100%• Launching the Strongbow brand and new category in the Region reaching a 95% distribution in the first month and over delivered on the volume target

• Created the strategic footprint for the channel plus the picture of success for the premium part of the Channel in the new Structure in Mexico. • Designed structure, defined, selected and trained the Brand Specialists profile for the re-launch of the Heineken brand, and management of the other premium portfolio, like XX & Bohemia. • Managed a team of 7 Brand Specialists responsible for northeast and East Coast of Mexico driving > 53% sales increase in total portfolio.• Helped launch Heineken Draft in Monterrey creating a turning point in the Mexican perception of draft beer and horizontally increase Heineken Volume in outlets by 14%.

• Reversed a money-losing channel to breakeven by aligning behind a focused business strategy and cost reductions • Created and implemented Effective Trade Marketing plan, reaching 45% of paid trial and repurchase • Created and implemented a Challenging and limited Channel strategy reaching an increase in sales of 21% in 2009 and 54% increase in 2010

• Started a business Venture to create BTL strategies for accounts like Heineken, Unilever, Mini Cooper, Hugo Boss and SME´S using new & alternative ways of communication invoicing 1 m USD only in the first year• Drove the local music scene as a necessity set up a stable local artist platform through artist management for over 20 artists and event management.