Product Manager with 7 years of fintech experience, 3 years in Product Management. SME level technical and business knowledge of investing trading platforms, customer onboarding journeys, and fintech competitive landscape. Experienced serving as a connection between business stakeholders, product team and agile teams. Passionate about understanding customer journeys and designing innovative technological solutions to remove friction with a focus on the voice of the customer. Knowledgeable in financial markets and securities regulations (CSC & CPH Holder).Skills: Requirement Gathering & Analysis, Risks-Assumptions-Issues-Dependencies (RAID) Analysis, Userstory Mapping, Product Roadmapping, Process Design & Improvement, Customer Journey Enhancement, Backlog Management Technical Skills/Applications: API Documentation / Specification, Salesforce Reporting / Dashboard Management, Broadridge / BPS, DocuSign Admin, G Suite / Slack / Teams , AppScripts / Genesys / Conceptboard / Miro, JIRA & Confluence
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Senior Product Owner / Product ManagerEmbark Student Corp. Oct 2023 - PresentGreater Toronto Area, CanadaMandate to manage RESP Platform (financial journey)- Launched a B2C platform for financial advisors to securely access and manage customer accounts.- Led company-wide product demos, effectively communicating new features and enhancements to cross-functional teams, emphasizing product design decisions and user experience to drive adoption and maximize product impact.- Set and managed stakeholder expectations to align with product strategy by excessively socializing the roadmap with a deep focus on how the roadmap intends to solve their specific needs. -
Product Owner, Digital OnboardingQuestrade Financial Group Aug 2021 - Oct 2023Toronto, Ontario, CanadaMajor deliverables through 3 agile teams: - FHSA Launch (new registered account type launched April 1st, 2023 - First-to-market in Canada)- Prioritized API roadmap to launch digital onboarding through the QuestMobile app for self-directed and robo-advisor investment accounts- Launched Custom Portfolios capability enabling Portfolio Managers to create new portfolios which can be customized to cater to specific client needs- Numerous cost-effective digital improvements that drove higher conversion numbersResponsible for: Digital and mobile onboarding platforms which onboard 300,000+ customers annually -
Team Lead & Relationship Manager, SalesQuestrade Financial Group Dec 2019 - Aug 2021Greater Toronto Area, CanadaPromoted to Team Lead & Relationship Manager-Created internal resources for the sales supervisors to receive and process account management tasks through an organized and automated funnel by using AppScripts/JavaScript-Automated and developed a callback request application for English speaking staff to arrange outbound calls to bilingual customers-Documented sales and account management processes to train staff with the goal of providing self-serve agent solutions during WFH transition-Led an initiative of “Weekly Wellness” within Sales to produce a video each week to promote mental and physical wellness on the floor-Planned and led weekly team meetings supporting management to refocus the team on goals for each week and went over any work process changes-Managed the outbound team Salesforce reporting, team dashboards and new client onboarding lists to assign staff to a variety of sales funnel responsibilities to help the business grow-Created outbound calling lists by collaborating with back office, legal, marketing and compliance-Onboarded high net worth customers by being their point of contact and provided product tours to engage customers-Experienced in managing large volumes of customers with the goal in mind to ensure a positive and quality while aiming to reach monthly account quotas and targets-Interviewed sales interns and trained new sales staff -
New Account Specialist, SalesQuestrade Financial Group Jan 2018 - Dec 2019Toronto, Canada Area-Converted leads to clients through the use of various communication channels (chats, email, phone, in-person) | Had over 100+ communications with clients on a regular basis-Utilized knowledge in equities, trading, financial markets, regulations and account types to assist clients with finding a product (self-directed/managed) that is suitable for them and one that will meet their needs while adding value to the organization-Worked with large volumes of clients to ensure a positive onboarding experience with efficient use of system procedures, sales pipelines and Salesforce-Often communicated with other departments such as transfers, back office, and compliance to ensure that accounts were setup on a timely basis and met external regulations (IIROC, Know-Your-Client/KYC, Anti-Money Laundering/AML)-Made use of SPIN, cross-selling and up-selling sales strategies to carry a month to month sales and quality/service quota. Sales quotas consisted of assets brought in, accounts opened, and trading revenue generated-Assisted the sales department, two years consecutively to open 100,000 accounts in 2018 and 2019 fiscal years-Participated in bi-weekly quality meetings with the sales team to ensure quality is maintained in service and sales, provided coaching opportunities within the learning environment -
New Accounts InternQuestrade Financial Group Jan 2017 - Dec 2017Toronto, Canada Area-Co-op terms through Sheridan College -
VolunteerNewcomer Centre Of Peel Mar 2015 - Aug 2015Mississauga, Ontario, Canada-Assisted lead staff with aiding new immigrant families to Canada with finding opportunities for schooling, housing and starting new businesses -
Sales & Computer TechnicianBest Buy Jan 2015 - Mar 2015Mississauga, Canada Area
Mir Ali Education Details
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Finance, General
Frequently Asked Questions about Mir Ali
What company does Mir Ali work for?
Mir Ali works for Embark Student Corp.
What is Mir Ali's role at the current company?
Mir Ali's current role is Senior Product Owner at Embark.
What schools did Mir Ali attend?
Mir Ali attended Sheridan College.
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