Mir Emran Behashti Email & Phone Number

Los Angeles, California, United States

• Supported the launch of Jackson Guitars DTC for Europe and will continue the merchandising strategy for the European market.
• Implement changes to Jackson DTC top nav to focus on driving the consumers to a curated shopping experience.
• Collaborated with cross functional teams to onboard and bring PreSonus Audio and Recording equipment live to Fender DTC shortly after the acquisition
• Ran a Black Friday Cyber Monday campaign for a new Jackson website that brought in $3.2K in demand, 38.9K visits, and Conversion Rate of 23%
• Plan and schedule email sends and home page updates, check inventory numbers and plan emails according to what is available for DTC and is On Hand / Ready to Ship
• Worked with product and design teams to kick off my “Case Finder” project for Jackson’s website, and will push it to Fender’s website shortly

Portland, Oregon

• Collaborates with Buyers, Digital Content and Sports Marketing to ensure that the product metadata is tagged accurately
• Maximize onsite storytelling through accurate product metadata tagging for adidas athletes, collaborations and collections
• Providing an enhanced and premium shopping experience by adding all similar articles to one PDP versus multiple PDPs
• Update the article information to ensure that product copy and images are aligned with the key features of the articles
• Present weekly product launch slides to the digital team, which include article details, campaign level, on hand and ETA inventory, investment and article count

Portland, Oregon

• Maximize online sales through a high Page View Rate percentage, Conversion Rate, and Click Through Rate
• Collaborates with Buyers, Sports Marketing and Master Data teams to position key stories and products
• Collaborate with analytics team weekly to evaluate collections pages and are performing and create bi-weekly Digital Visual Merchandising recaps and recommendations
• Work alongside the Journey Optimization team to improve the consumers shopping experience
• Validate, build and monitor all Product Listing Pages to ensure products reflect correct metadata

Salt Lake City, UT

• Validate key web merchandise metadata prior to publication on live site
• Collaborate with Analytics and UX teams to evaluate how products are performing and create quarterly Site Merchandising recaps and recommendations
• Streamline a process involving operations and the shipping vendor team to have all web-ready SKUs uploaded to zagg.com and/or active for registration
• Attend weekly meetings for information and launch dates to execute a “Perfect Product Launch”
• Gather and record customer habits and buying trends for products on ZAGG.com to further focus on future sales and promotions

• Collaborate and create SEO strategy for multiple websites and determine which keywords will best optimize the sites SERPs.
• Upload content to live sites and optimize page layouts to ensure H1 tags, H2 tags, and headers have primary keywords.
• Review sitemaps and content for client’s website so that all industry keywords are included in content allowing for better site optimization.
• Run PPC (Pay Per Click) marketing campaigns for clients.
• Communicate and collaborate multiple marketing strategies across many teams

Salt Lake City, Utah

• Assist eBay’s most successful sellers in enhancing current marketing strategy by:
• Optimizing keyword strategy
• Product and asset organization for sellingProvide assistance and recommendations to sellers when launching online sales for their eBay Stores using Promotion Manager. Advise sellers to start using social media outlets.

Assisted the ASUU Attorney General in all of her duties as Attorney General. Read over and revised the University of Utah student handbook, Redbook. Took part in senate and assembly meeting every month about new bills and to make sure they complied with Redbook policies.

Economics, Pre-Law Studies

Activities and Societies: ASUU Assistant to Attorney General

High School, Business/Managerial Economics

Activities and Societies: Student Body President 2011-2012 DECA Club Member 2010-2012 Future Business Leaders of America Officer 2011-2012