• Monitoring and developing forecasts of the company’s financial position and bringing to the board proposals for the company’s financial structure as appropriate;• Contributing ideas on the future strategic directions for the company, and on organizational and operational changes that might help improve the ability of the company to achieve its strategic vision; lead the preparation of the company’s Business Plan;• Interacting with the tax and governmental authorities and obtaining audit and legal advice as appropriate.• Communicate and coordinate with other Directors/Departments as necessary to ensure that coordination issues are resolved effectively, adopting a positive, problem solving approach.• Participation in the work of other Departments from time to time, in order to understand from the inside the issues they face.• Ensure that Departmental staffing provides adequate back-up to enable the Director role to continue to be fulfilled in the absence of the incumbent.• Development & management of artisans in Handicraft business. Strategizing and planning on revival of handicrafts of Kashmir. • Team leader in organizing research for development of new products lines in Handicrafts in Kashmir.

• Developing and managing an integrated accounting and stock management system, ensuring that accurate and timely records are kept, and that the implications of the stock profile are fed back to the Production Director and the Managing Director;• Preparing quarterly reports of company’s financial performance to Board of Directors.• Interacting with the tax and governmental authorities and obtaining audit and legal advice as appropriate.• Responsible for managing and controlling the Finance and Administration Department budget.• Managing the company’s physical assets.• Provide Position Descriptions for all staff in the Finance and Administration Department, monitor their performance against agreed objectives, ensure adequate training is given, provide appropriate feedback, ensure maximum productivity from staff.

• Manage the 50 - 100 customers of the branch who are defined as customers with relationships greater than 10 Lakhs. • Wealth Management: Do a Financial Needs Analysis and Risk Profiling for the customers in the portfolio.• Design a investment portfolio and plan based on model portfolio.• Periodic Portfolio reviews for all customers • Cross-Sell investments, life insurance, general insurance and SIP.• Ensure all customers have a CASA for routing their investments.• Compliance to¬ Ensure AMFI and IRDA certification • Ensure all customer instructions are executed the same day.• Ensure 100% documentation of all transactions.• Branch Development Conduct branch Insurance & Investment seminars to spread financial awareness.• Cross-sell mortgages, credit cards and drive channel migration• Acquire more customers from the same household

• Empanelled Franchisees, DSA and Distributors and developed them through on the job training to increase the distribution of products.• Execute Business Development efforts in the assigned territory and handled marketing & sale operations for achieving pre-set goals.• Managed the operations of Profit Centre by adhering to Service standards with greater focus on operational efficiency and customer service & delivery. • Devise, develop and implement a considerable number of influential marketing campaigns to increase public awareness.• Recruited, trained, motivated and mentored the activities of the sales teams; encouraged teamwork and assessed training needs.• Monitored the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets.• Conducted detailed market study to analyze competitor activities and provided valuable inputs for fine tuning the selling and the marketing strategies.

 Handling a team of 40 financial advisors. Sales planning as per the targets. Ensuring personal and team targets are meticulously met. New business generation and development. Organizing sales and review meetings with the team members

• Conducted customer satisfaction survey for Loan against securities customers in Delhi.• Identifying the reasons behind the customer moving to competitors.• Motivate the customers to maintain the relationship with the bank.