- Guided the tech team to seamlessly integrate technical functionalities with business requirement to enhance the performance and usability of the app. - Developed comprehensive product requirement specifications, outlining new features and enhancements based on market analysis and user feedback.- Spearheaded collaboration with the tech team to identify and address bugs, improving app functionality and user experience.

- Developed and implemented innovative digital marketing leveraging User-Generated Content and community building- Established strong partnerships with a diverse network of 150 content creators and KOLs, fostering collaboration across multiple campaigns to elevate brand visibility and optimise in-app user engagement.- Played a pivotal role in planning the marketing initiatives for the app's launch, charting #1 position on the iOS App Store in the UAE.- Contributed to rapid growth of… Show more - Developed and implemented innovative digital marketing leveraging User-Generated Content and community building- Established strong partnerships with a diverse network of 150 content creators and KOLs, fostering collaboration across multiple campaigns to elevate brand visibility and optimise in-app user engagement.- Played a pivotal role in planning the marketing initiatives for the app's launch, charting #1 position on the iOS App Store in the UAE.- Contributed to rapid growth of the app to surpass 1 million downloads, demonstrating expertise in driving scalable user acquisition strategies. Show less

- Conducted comprehensive market analysis on primary data gathered from local trade unions, aiding in expansion into new geographical markets. - Liaised with external consultants to identify primary competitors and assess legal and regulatory barriers.

- Led and developed a creative team to execute on-ground activities for clients, conducted photoshoots and content calendar planning. - Acquired new clients by effectively pitching social media marketing services through strategic cold calling and email outreach, resulting in over 10 successful deal closures.