Mir Salman Email and Phone Number

As a digital marketing practice lead at Push360, I am involved in planning and executing integrated online strategies that align with client's business goals. I lead a team of practitioners in SEO, social media, paid advertising, content, graphic design, and web development to build brand awareness, generate leads, and optimize digital presence.My responsibilities include budgeting, campaign performance analysis, and keeping up with industry trends. I relentlessly strive to foster good client relationships and deliver impactful results. I also work towards acquiring new clients, contributing to the strategic growth of the organization.

I have worked as a freelance digital marketing consultant and advisor to various startups, guiding them in building and enhancing their online presence. I have established customized strategies for digital marketing tailored to enable the growth of the brand, reach key audiences, and generate leads through providing expert consultations on SEO, social media, paid campaigns, and content marketing. By hand-holding startups, I have helped them navigate the complexities of the digital landscape while maximizing their marketing budget. I have enabled businesses to make data-driven decisions thereby ensuring sustainable growth. Apart from consulting, I have also taught Digital Marketing to students and also served as a visiting faculty member.

As a web manager for IBM - MEA, I am responsible for managing the web footprint, deploying new Drupal page, discoverability of relevant ibm.com pages on the web, generating conversions on IBM’s store windows through merchandising and personalization projects.Accomplishments:• Web cleanup – created the blueprint of getting rid of old, redundant and obsolete pages in accordance with GDPR compliance• Discoverability of priority products from online search and various entry points• Leading Drupal CMS deployment and localization across the BUs • Growing the NPS score, bringing the Engagement rate to industry standards• Exponential growth in merchandising conversion surpassing targets• Repatriation – fixing the Akamai server routing issue; bringing back 20% lost traffic

Building new product categories from scratch and making it discoverable online (both organic and paid search tactics included). Managing the product lifecycle and accountable for P&L of the product category.Accomplishments:• Built the Himalayan Fixed Departure category from scratch which contributes to 40% of revenue• Introduced tours category which contributes to 10% of the revenue• Built the international activities portfolio beginning with Dubai• Strategic alliance with corporates for branding and to create an alternate source of revenue for the company• Launched the E-Gift coupon catalog• Growth hacker for in city and other experiences

Day to day account management of assigned clients ensuring milestones are met according to schedule which includes liaising between business and technical areas to achieve on-time, on-budget and on-spec project completion. Responsible for supporting the sales team with proposals and IADs (Initial Assessment Document).Accomplishments:• Defined and documented the pitch process • Created the IAD document template • Growing assigned accounts by offering other lines of service

Single point of contact for all marketing operational activities of PROJstudy a brand of Edusys contributing to increase in efficiency.Accomplishments:• Leading from the front in new website creation – content, keyword research, website architecture, assets, content syndication• Content creation and broadcasting with the sole objective of educating people about Project Management and positioning the company as a “Thought Leader”• Laid the foundation of Corporate Sales for Project Management Training• Formulated the company’s Social Media presence • Identified ethical new vendor which helped in reducing the printing cost by 40% and managing vendor relationship • Developed and established a more efficient delivery system and introduced KPIs into the Logistic operation • In-depth Competitor analysis

Hired as the first employee of the company to spearhead all marketing efforts. First built a comprehensive pipeline of leads by doing an exhaustive secondary market research. In parallel built the company’s online reputation.Accomplishments:• Principal contributor to revenue growth • Created Marketing collateral's necessary for marketing communication • Developed the retainer model for accounts with recurring business

Prospecting and Selling BASEL II rating services of CRISIL to organizations having loan facility exceeding Rs.5 Crore & above.Accomplishments:• Surpassed the set sales target • Account management of HNI’s • Recognized by top management as the “Super Star of the South”

Handling in-bound queries of customers pertaining to their Credit Card Account. Advising customers on their Credit Rating & FICO Score.Accomplishments:• Agent with consistent 100% quality and low AHT (Average Handling Time) • Awarded with “Certificate of Appreciation”