At Mighty, a business consultancy operating under the misnomer of a creative agency; we help businesses solve material problems. While our approach to problem solving is always creative, the output often is not something listed in our 'creative' rate card . A feature, not a bug we like to thinkAfter a decade working in large networked agencies, Mighty affords me the privilege of distilling that experience and propagate a creative culture that is more interested exploring the paracausal nature of a task, rather than relying on a preset tools of trade out of habit. While I do wear hats based on org. needs, Identity creation, deconstructing upper-middle Bengali psyche, channeling (unrealized) post-colonial anxiety to sell fairness products ethically are my usual go-tosThrough the years I co-founded Tripping, a travel-tech platform, where I got to roleplay as a startup tech bro but mostly to dabble in a space that had overlapping interest areas such as lo-fi analogue-digital transformations, scaling and VC funding. While we shuttered after suffering all the pitfalls of an early to market, side-gig bootstrap in a segment disproportionately afflicted by Covid-19. Endowment effects include- being the template for more successful follow-ups (low) and ticking off starting a (real-ish) business to show dad I had some industry in me (high)I once won the Cannes Young Lions award which some would have you believe reflects my ability to sift through layers of ideologies, inconspicuous projections, and non sequiturs of what is often wistfully labeled as a Brief. My lowkey interest has always been in turning ubiquitous non-entities into the next brand equivalent of Justin Trudeau.