Within this role I took on marketing lead for numerous projects. From strategic email marketing and campaign management, to closely working with the sales team and creating a self-serve hub for their clients (this was shortlisted for an award at the UK Pension Awards).My responsibilities included customer acquisition, retention and transferal of pension funds to B&CE. This was all done through cross-channel marketing through social media, email marketing, webinars, F2F events (e.g. exhibitions, roadshows), multi-variant testing on content and data segmentation, and triggered automations.Through thorough analysis for both on and offline campaigns, I was able to create highly targeted campaigns that would help us to either understand our customers better, improve our product/services and improve ROI.Key achievements:• Being shortlisted for an award for the creation of the ‘communications toolkit’ that facilitates the communication of pension information via the employer channel.• Setting up a new joiner welcome programme that generated an increased revenue per month.

During my time at William Reed Business Media I worked on both B2B and B2C marketing campaigns - growing website traffic, newsletter subscription, entries into awards and attendees to award ceremonies. This was achieved through multi-channel marketing such as email and social media marketing, search engine optimisation and Google AdWords. Having worked across a number of industries – Grocery and retail, hospitality, drinks, pharma and cosmetics, food manufacturing and ingredients, I became knowledgeable on numerous products and quickly recognised opportunities to cross promote across the magazines.Running various campaign activities meant that I built a natural rapport with stakeholders of different levels, internal and external parties and was proficient at multitasking.Key achievements:• Increased email mailing list by 150% by the following quarter• Increased email open rate by 100%.

As an Account Manager, my responsibilities were focused on improving the success of my clients' email marketing campaigns through proactive marketing consultations.By providing the expertise as my client's email marketing arm to their business, I was able to build strong relationships with multiple stakeholders to improve their email strategy and deliver results.Whilst working at Pure360, I managed some key accounts. This included brands such as Soap and Glory, The Kennel Club and Tea Pigs. Not only did their long-term partnership with Pure360 and increased investment in the products and services clearly demonstrate their happiness with the service; the results and positive customer testimonials spoke for itself.

As a social work assistant it was my responsibility to provide the support to help, protect and where possible, advise vulnerable adults and those involved with their care.My responsibilities ranged from record keeping and minute taking, to liaising with other health care professionals and care plan assessments.

As an Email Marketing Campaign Manager, it was my responsibility to work with clients to help them get results through their email marketing activity. Working with them from the initial creative concept, advising on design, completing the build, testing, data selection and full reporting.Successes include increasing email open rates and clicked to open rates, increasing traffic generated from email campaigns and increasing conversions through testing data segmentations and targeted marketing.