After more than 25 years working for corporations in the hospitality business the time has come to apply the experience, network of contacts and market know-how to help others independently.The Latin America hospitality industry poses a huge potential for the hospitality business both for traditional and non-traditional business models. Passionality, (www.passionalitygroup.com) is a group of seasoned hospitality professionals with shared values and a strong common denominator, the passion for doing business in the ever changing hospitality arena through creative and innovative concepts.

Responsible for Wyndham Hotel Group’s growth strategy for the LatAm & Caribbean Region, providing leadership and strategic guidance to the development team, driving growth for all brands throughout the region to increase the size and scope of the portfolio of affiliated hotels under the company's brands.Instrumental for the growth of Region footprint from less than 100 hotels to more than 200 in 5 years, leading a dedicated team of development professionals in key markets, building relationships which led to the execution of franchise and management agreements and key acquisitions.

Responsible for Business Development for the company in South America with offices in Argentina, Chile, Brazil, Colombia, Venezuela and Uruguay. Reporting to thePresident of RCI Latin America. Focus on the development of new business and alliances with well known local players in the travel and tourism industry in theRegion.

Responsible for the company business in South America including, Planning, Business-to-Business Sales and Services, and Administration. Offices in Argentina, Brazil, Chile and Uruguay. Reporting to Group's General Director, based in Mexico.Start-up of the operation for servicing South American Members from; In charge of Marketing and Sales for Chile, Uruguay and Argentina. Start up of the Brazilian operation with an investment $3.5Millon and a partnership with a local well known hospitality player.

Office head, responsible for the markets of Argentina, Uruguay and Paraguay.Reporting to President and Managing Director for Latin America. P&L complete responsibility. Local Strategy definition and implementation. B2B and B2C sales and service. Offices in Argentina with staff of more than 150 associates. Gross sales of more than $15M and EBDITA of over $3 M.

Responsible for marketing, sales and services to RCI members residing in Argentina, Uruguay and Paraguay. Reported to Country Managing Director.

Start up of the business. Responsible for the development and project management of the facilities. Accounting, financial reporting, budgeting, legal, human resources and information technology responsibilities. Reported to Managing Director.

In charge of the staffing and scheduling of the office call centers, 200 staff and 24-hour service. Reported to Member Services Manager.; Responsible for finding and implementing solutions to improve productivity, quality and reduce costs. Project analysis and evaluation.