•Conceptualizing and planning fashion shows and events by representing the brand at international fashion weeks and festivals such as Paris Fashion Week, Cannes Film Festival, Venice Film Festival, Gouna Film Festivals, Athens Fashion Week, and Others• Leading all marketing teams and setting quantitative and qualitative goals, including expertise in digital marketing, advertising, and social media planning.• Ensuring brand consistency and efficiency across all channels through managing and leading fashion show planning, press and email campaigns, social media, photoshoots, and marketing campaigns related to the Maison.•Analyzing market trends, identifying new opportunities, and expanding the company's market share. Currently, working on expanding the market share of the company's new ready-to-wear collection through different markets.•Implementing innovative PR strategies and campaigns to maintain a favorable brand image and maximize brand presence.• Managing the PR team, setting objectives, assigning tasks, monitoring performance, and creating results-driven PR campaigns.• Preparing monthly and annual PR budgets, allocating resources and cultivating relationships with international press, celebrities, stylists, fashion industry key players, clients, media representatives, designers, influencers, etc.•Managing and promoting NFT projects•Implementing strategic marketing and advertising alliances through collaborations and partnerships between brands including Cartier, ST Regis Hotel, Max Factor, Charlotte Tilbury, UNEP, Chopard, ESMOD, etc…

As General Manager and PR Representative of Rachel K Studio, I oversee the day-to-day operations of the studio and develop long-term strategies for business growth. My responsibilities include managing finances, resources, and personnel, as well as building relationships with clients, suppliers, and other stakeholders.In my role as PR representative, I develop and execute public relations strategies to promote the studio and its artwork. I manage the studio's website, social media presence, and other communication channels, and organize events and exhibitions to showcase the artist's work.Working closely with the artist, I develop and implement strategies to increase sales, expand the studio's customer base, and enhance the studio's reputation within the fine art industry and I look forward to continuing to contribute to the studio's ongoing development and success.

•Developing monthly syllabi and delivering lectures that cover a wide range of topics including Luxury Brand Management, Fashion Marketing, Fashion Consumer Behavior, E-PR, and Digital Transformation.•Creating a comprehensive course syllabus centered around innovative topics such as the Web, NFTs, and the Metaverse, providing students with a cutting-edge education.

•Joined the company during the launch of their first cosmetics products, gaining a deep understanding of brand development, product creation, and launch strategies.•Drafted comprehensive brand guidelines in collaboration with the board.•Spearheaded regional marketing and PR campaigns in the GCC, introducing the brand to the market.•Orchestrated strategic communication plans, incorporating all touchpoints such as press, influencers, events, clientele, and consultancy, to meet all key performance indicators.•Designed impactful marketing and promotional materials, including press releases, media relations, case studies, executive bios, corporate newsletters, and social media, to effectively promote products and services through PR initiatives.•Conducted workshops and training, and coordinated conferences, trade shows, and press interviews.• Overseen shipping and tracking operations, daily financials, and inventory management.•Managed CRM, email activities, and ad submissions.

•Collaborated with the head of marketing and event planning to create and execute comprehensive strategies for communication, advertising, and events for a diverse portfolio of franchisee luxury brands, including Dolce & Gabbana, Gucci, Dior, Chloe, Valentino, and more.•Assisted the head of strategy in developing, planning, and optimizing marketing campaigns and budgets to maximize return on investment for the franchisee brands.•Maintained clear and effective communication with buyers and suppliers to ensure accuracy and efficiency in all marketing and event planning initiatives.•Monitored, analyzed and evaluated the online presence of Aishti across social media channels, compared it against industry competitors, and regularly updated the company's website content.•Partnered with the PR team to plan, execute, and promote annual and seasonal PR events and initiatives, enhancing the public image and reputation of the franchisee luxury brands.

•Developed and executed integrated marketing campaigns for Touch Lebanon that leveraged digital and traditional media, events, PR, and influencer partnerships to increase brand awareness and drive customer engagement.•Conducted market research to gather consumer insights and inform rebranding efforts.•Supported all aspects of the rebranding project, from strategy development to execution.•Contributed to the development and launch of new product lines, promotions, and initiatives, and monitored and evaluated their performance, making data-driven recommendations for continuous improvement.