Simply Strategy is a health and well-being consulting and research firm supporting clients that are in the business of helping others. As Director of Research and Accounts I have the pleasure of supporting our research efforts to uncover actionable insights for our client teams and inform strategic decision making for their organizations.About Simply Strategy. The healthcare ecosystem is complicated. With Simply Strategy’s experience supporting payers, providers, government agencies, academia, tech enablers and commercial services, we are primed to make an impact with insights immediately. We bring the perspectives of your stakeholders together while maintaining focus on the end audience to ensure alignment throughout the project. Answering a spectrum of questions in healthcare from health equity to patient experience, our team of researchers, data scientists and consultants don’t stop at insights. We are adept at standing side-by-side with our clients as implementors, program managers, or just another ear to bend as they implement research findings into insights-driven programs. We live by our President, Dorothy Carlin’s, words, “Research isn’t a department. It’s the start of our relationship.” Simply Strategy specializes in: ►Program evaluation ►Creative concept and message testing ►Stakeholder insights ►Brand tracking ►Data distillation and visualization ►Human experience mapping ►Voice of the Consumer ►Grant or funding proposal writing

One of the most dangerous assumptions an organization can make is to presume they know what their stakeholders are thinking. Making incorrect assumptions about your customers, employees and prospects can lead to poor decision making, wasted resources and unhappy and disengaged stakeholders.Passionate about organizations making informed decisions, we help businesses connect with their stakeholders. Whether its customers, employees or prospects, we believe organizations need to hear from the voice-of-the-stakeholder in order to make the decisions that will propel their business forward. My experience in the industry covers a full 360 degree range – from full service consulting to running a facility with category experience inclusive of education, publishing, retail, packaged goods, beverages/soft drinks, automotive with target audiences from children and parents to executives and everything in between. We also believe in giving back to the industry and community at large. As past President of the Insights Association's (formerly Marketing Research Association’s) Mid-Atlantic Chapter, I help with the organization of our annual Spring Symposium. I am also currently the Vice President of Mentorship and Professional Development for the Baltimore chapter of the American Marketing Association and a member of this year's GIVE program run by Business Volunteers Maryland.In my spare time you can find me playing basketball with my son, on the yoga mat, or in my hometown of Toronto, Canada.

What could be more important than knowing your customer?At Observation Baltimore we take pride in creating a special environment for research to thrive, which is why Observation Baltimore is Where The Magic Happens. As the premiere focus group facility in Maryland, we offer precise recruiting of consumers, physicians, health care professionals and business professionals. Our gorgeous facility boasts three technology-friendly focus group suites equipped with private client offices, spacious lounges and superior hospitality. Observation Baltimore is just six minutes from BWI Airport and AMTRAK and is rated "One of the World's Best" focus group facilities by Impulse Survey.

Managed and executed qualitative and quantitative research projects to gain insight and inform and make actionable recommendations for business and marketing strategies. Specialization in ethnographic research projects across many categories. Category experience includes packaged goods, beverages/soft drinks, publishing, not-for-profit, retail, education, healthcare, automotive, confectionary, financial services, electronics. Experience with both B2B and consumer businesses as well as with target audiences from children, teens, and adults to businesses and their employees.

Created strategic long & short term plans for organization. Developed and executed programs and initiatives for Riverton City including leadership groups, healthcare options, job and career workshops, web 2.0 sessions, parenting and conflict resolution classes. In Jamaica, led youth leadership workshops, provided training for leadership session facilitators, led outdoor respite and adventure trips.

Kinark provides opportunities for individuals of all ages and abilities to grow and thrive. At Kinark, I planned and executed education and respite programs for groups of all ages and backgrounds.

Increased operational efficiency and communication among staff teams. Responsible for recruiting, training, supervising, scheduling, paying and evaluating a staff of 70. Also responsible for external communication with employers and venue owner/operators. Refined scheduling process eliminating conflicts and drastically improving employee satisfaction.